Content Lead - AI Native

Lumida Wealth; Karachi Division; On-site; PKR 700,000 - 1,100,000; Full time

Job summary

Lumida Wealth in Karachi (in-office) seeks a Content Copywriter Lead to own writing across blogs, lead magnets, and marketing copy. You will supervise research, editorial calendars, and publication workflows, with heavy use of AI tools.

The role requires producing authentic Lumida voice and driving engagement with high-quality, data-informed content. You will craft scripts for AI avatars, optimize content for SEO, and expand distribution to LinkedIn and other channels to convert readers into

Qualifications

• 3–5 years writing professionally with published work.
• Written English at US publication level; readers are American founders and professionals.
• Real fluency with AI agents and automation; able to build workflows.
• Demonstrable SEO instinct and understanding of discovery via AI assistants.
• Finance literacy to interview the team about terms without misdescribing them.
• Karachi-based, in-office, overlap with US Eastern hours.
• STEM or Finance background preferred but not required.

Responsibilities

• Own three Lumida blogs: tax, venture/deals, and health and longevity.
• Set editorial calendar, conduct research, write, and publish.
• Publish frequently across blogs, newsletters, and social channels.
• Draft LinkedIn threads under Ram's name with high editorial standards.
• Create lead magnets, guides, and interactive tools behind forms.
• Write website and email copy and consumer-facing product content.
• Write scripts for AI avatars with concise, spoken rhythm.
• Develop thematic investment copy and concise slide decks.

Skills

Content writing

SEO

AI workflows

Editing & proofreading

Editorial calendar

Strong English writing

Education

Strong academic record from a top school

Tools

HubSpot

SEO tools

Job description

Content Copywriter Lead — AI-Native

Lumida Wealth Management · Karachi (in-office) · Full-time · Individual contributor

About Lumida

Lumida is an AI-native modern wealth advisor and Wealth Architect for owners and creators.

Our mission is to make money intelligent. We bring investing, trust and estate planning, and tax strategy together in a single wealth architecture—helping clients grow, protect, and transfer wealth with greater intention.

Our investment platform spans public markets and differentiated alternatives including select pre-IPO opportunities for qualified clients. Our approach is institutional in its breadth, non-consensus in its thinking, and deeply personal in its application.

Lumida is a tech-first, AI-native firm built by a technology founder. We are making significant investments in proprietary AI Services that identify opportunities across a client’s financial life, strengthen investment research, automate client-service workflows, and help our advisors deliver faster, smarter, and more personalized advice.

Our team shares the mindset of our clients: curious, original, and driven to build what does not yet exist. Lumida is venture-backed, with investors including former SEC Chairman Arthur Levitt, and supported by a leadership and advisory network with deep experience across investing, technology, and financial services.

Lumida’s differentiated, non-consensus insights reach a broad audience through our podcast, newsletter, and social media, with recognition across major outlets including The Wall Street Journal and CNBC.

The job in one paragraph

The role includes building lead magnets (downloadable guides and interactive lead magnets), and publishing on our blogs.

We publish a lot — a tax blog at secondopinion.lumida.com, a health and longevity blog, a venture-deals blog at lumidadeals.com, the Lumida Ledger newsletter, the Non-Consensus Investing podcast, and daily social.

We want one person to own the writing, the lead magnets it feeds, and the machine that produces both.

You will use AI agents heavily — but the work is judged on whether the published piece is true, sounds like Lumida, and gets read. Drafting is cheap now. Judgment is not. You are the judgment.

What you will own

The three blogs: secondopinion.lumida.com (tax), lumidadeals.com (venture and private deals), and our to-be-created health and longevity blog.

You set the editorial calendar, do the research, write, and publish.

Distribution. You are measured on organic rankings, citations in AI assistants, and traffic that turns into conversations. Broadening us beyond X into LinkedIn and other channels is an explicit mandate.

Ram's voice on X. You will draft threads that go out under Ram's name. This requires reading him closely enough to be indistinguishable, and it means you will get edited hard for the first few months.

Lead magnets and engagement tools. This is a large part of the job. Guides, checklists, tear sheets, calculators, quizzes, assessments, interactive tools — the things a founder or operator will trade an email address for. You come up with them, build them, put them behind the right form, and iterate on what converts. Blog traffic that never becomes an email address is a vanity metric, and closing that gap is yours.

Website and email copy. Landing pages, product copy, and the email campaigns that run off it.

Scripts for AI avatars. Some of what you write is not read — it is performed. AI avatars deliver our scripts on video, which means writing for the ear and for a synthetic voice: short sentences, clean rhythm, no constructions that fall apart when spoken.

Thematic investment copy. When our CIO desk likes a theme — aging and longevity, for example — you turn the thesis into marketing that a founder or operator actually wants to read such as a short slide deck explaining how the uranium market works.

The Lumida Ledger. We have a writer on the newsletter already. You should be good enough to write it when needed.

The agent stack. Research agents, drafting agents, repurposing agents, an SEO and answer-engine monitoring loop. You build these yourself and improve them. If your pipeline produces volume we cannot stand behind, the pipeline is wrong.

What we are looking for

• Standard and track record of excellence
• A conversion mind. You have built lead magnets before, know what makes someone give up an email address, and can put together a landing page and form without waiting on anyone. Being able to vibe-code an interactive tool or calculator is a real advantage
• 3–5 years writing professionally, with published work you can point to
• Written English at the level of a US publication — our readers are American founders, operators, and high-earning professionals, and they can tell. This is a hard requirement and we test it
• Real fluency with AI agents and automation. Not "I use ChatGPT." You have built workflows, chained tools, and know where models fabricate
• Demonstrable SEO instinct, including how discovery is changing as readers ask AI assistants instead of typing into search
• Enough finance literacy to interview our team about a term sheet or a tax structure and not misdescribe it. You do not need to be a tax expert. You do need to know what you do not know, and never let a model invent a number
• A voracious learner, and curious by disposition. This job is a new subject every week and you have to want that
• Genuine interest in markets, the AI macro story, and health and longevity. These are what you will write about all year. Faking it shows
• A strong academic record from a top school. We weight this
• Karachi-based, in office, working an overlap with US Eastern hours
• STEM or Finance background preferred but not required

Nice to have: earned media experience (placed op-eds, been cited by a publication like MarketWatch), HubSpot, video or podcast repurposing, having run a newsletter of your own.

What success looks like at six months

• All three properties publishing on a reliable cadence, with the agent stack doing the heavy lifting
• Meaningful keyword rankings and organic traffic growth across the properties
• Lumida cited as a source — by AI assistants, and by real publications
• A working library of lead magnets across the properties, with real email capture and conversion numbers attached to each
• At least one placed op-ed
• X threads under Ram's name that need almost no editing
• Our content showing up on LinkedIn and other channels, not just X