Business Development Manager

Digital Otters; Lahore; On-site; PKR 670,000 - 1,004,000; Full time

Job summary

Digital Otters in Lahore is seeking a results-focused Business Development Executive to generate new opportunities, build a strong sales pipeline and convert prospects into long-term clients.

You will identify new markets, run outbound campaigns, coordinate with marketing and technical teams, and report on pipeline growth as the company expands.

This role offers growth into senior BD positions as the team scales and you will be empowered to drive strategic outreach initiatives.

Qualifications

• Must have experience in business development, sales or client acquisition.
• Experience selling digital marketing, technology or agency services is preferred.
• Strong written and verbal English communication skills.
• Comfortable speaking with business owners and senior decision-makers.

Responsibilities

• Generate qualified leads through multiple channels.
• Conduct LinkedIn prospecting and outreach.
• Identify potential businesses that could benefit from Digital Otters' services.
• Conduct cold email outreach and develop campaigns.
• Reach out via cold calling and direct prospecting as needed.
• Build and maintain a healthy sales pipeline.
• Qualify prospects based on requirements, budget and potential.
• Coordinate with internal teams when preparing solutions for prospects.
• Prepare and present proposals, quotations and service packages.
• Follow up with prospects until opportunities are closed or properly qualified out.

Skills

Lead generation

LinkedIn outreach

Cold outreach

Sales pipeline management

English communication

Tools

CRM software

Email automation

Job description

Department: Business Development & Sales

Position Type: Full-Time

Location: Lahore / On-Site

Experience: 2–5+ Years Preferred

About Digital Otters

Business Development Executive

Company: Digital Otters

Department: Business Development & Sales

Position Type: Full-Time

Location: Lahore / On-Site

Experience: 2–5+ Years Preferred

Digital Otters is a full-service digital agency providing digital marketing, SEO, paid advertising, social media management, web development, AI solutions, software development, UI/UX and other digital services to clients across Pakistan and international markets.

We are expanding our Business Development division and are looking for an ambitious Business Development Executive who can help establish and grow a dedicated BD team within Digital Otters.

The Role

We are looking for a results-driven Business Development professional who will be responsible for generating new business opportunities, building a strong sales pipeline and converting prospects into long-term Digital Otters clients.

This role is not limited to responding to incoming leads. You will actively identify potential clients, create new lead-generation channels and develop creative methods of bringing new business to the company.

The successful candidate will initially work closely with management to build the business development function and will have the opportunity to grow into a senior role as the team expands.

Key Responsibilities

• Generate qualified leads for Digital Otters through multiple channels.
• Conduct targeted LinkedIn prospecting and outreach.
• Identify potential businesses that could benefit from Digital Otters' services.
• Conduct cold email outreach and develop effective email campaigns.
• Conduct cold calling and direct prospecting where appropriate.
• Generate business through online platforms, directories, communities and professional networks.
• Research companies, industries and decision-makers in target markets.
• Build and maintain a healthy sales pipeline.
• Qualify prospects based on requirements, budget and business potential.
• Contact and follow up with inbound leads generated through the Digital Otters website, advertising campaigns and other channels.
• Schedule discovery calls and meetings with potential clients.
• Understand client requirements and recommend suitable Digital Otters services.
• Coordinate with internal marketing, technical and creative teams when preparing solutions for prospects.
• Prepare and present proposals, quotations and service packages.
• Follow up consistently with prospects until opportunities are closed or properly qualified out.
• Maintain accurate lead and opportunity information inside the company CRM.
• Re-engage old leads and previously contacted prospects.
• Develop referral and partnership opportunities.
• Identify new industries, markets and geographic regions for business development.
• Experiment with new lead-generation and outbound sales strategies.
• Develop processes, scripts, outreach templates and sales workflows that can eventually be used by a larger BD team.
• Track sales activity and provide regular pipeline and performance reports to management.

Lead Generation Channels

The role may involve generating business through:

• LinkedIn
• Cold Email
• Cold Calling
• Website Leads
• Google & Meta Campaign Leads
• WhatsApp
• Business Directories
• Networking
• Partnerships
• Referrals
• Social Media
• Industry Communities
• Previous Client Relationships
• Events & Conferences
• Agency Partnerships
• Strategic Outreach
• Other creative business development methods

We encourage the BD team to continuously discover and test new ways of generating qualified business opportunities.

Services You Will Be Selling

You may generate business for services including:

• Search Engine Optimization (SEO)
• AI Search Visibility / AEO / GEO
• Social Media Management
• Google Ads / PPC
• Meta Ads
• Performance Marketing
• Lead Generation
• Website Design & Development
• E-commerce Development
• MERN / Custom Web Applications
• Software Development
• Mobile Applications
• UI/UX Design
• AI Chatbots & AI Solutions
• Cybersecurity Services
• Content Marketing
• Branding & Creative Services
• Digital Strategy

What We’re Looking For

The ideal candidate should have:

• Previous experience in business development, sales, lead generation or client acquisition.
• Experience selling digital marketing, technology, software or agency services is strongly preferred.
• Strong written and verbal English communication skills.
• Confidence speaking with business owners, founders, managers and senior decision-makers.
• Experience with LinkedIn prospecting and outbound sales.
• Understanding of cold email and lead-generation strategies.
• Strong research and prospect identification skills.
• Ability to conduct discovery calls and understand client requirements.
• Strong negotiation and follow-up skills.
• Ability to work with targets and measurable KPIs.
• Comfortable using CRMs and sales tools.
• Ability to work independently and take ownership of the sales pipeline.
• A proactive attitude toward discovering new business opportunities.

Key Performance Indicators (KPIs)

Performance will primarily be measured through:

• Qualified leads generated
• Meetings booked
• Sales opportunities created
• Pipeline value generated
• Proposals sent
• Lead-to-meeting conversion rate
• Meeting-to-client conversion rate
• Monthly revenue generated
• New clients acquired
• Follow-up effectiveness
• Outbound activity and prospecting consistency

Quality of opportunities will be valued more than simply generating large quantities of unqualified leads.

Growth Opportunity

This is an important position within the expansion of Digital Otters' Business Development department.

The successful candidate will have the opportunity to:

• Help establish the company's new BD processes.
• Build repeatable lead-generation systems.
• Work directly with senior management.
• Participate in international business development.
• Take ownership of specific markets or service categories.
• Assist in hiring and training additional BD representatives.
• Progress toward roles such as Senior Business Development Executive, Business Development Manager or Head of Business Development as the department grows.

Who Should Apply?

You should apply if you are someone who does not simply wait for leads to arrive.

We are looking for someone who thinks:

"Where can I find the next potential Digital Otters client, and how can I start that conversation?"

• If you enjoy prospecting, building relationships, opening new markets and turning conversations into business opportunities, we would like to hear from you.