Branding Lead

CureMD; Pakistan; On-site; PKR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Provident Fund

Vehicle financing (car/bike)

Interest-free loans

In-house gym

Job summary

CureMD in Pakistan is seeking a Branding Lead to drive identity and communication strategies, oversee a team of specialists, and ensure all marketing efforts align with CureMD’s vision as a leader in healthcare technology.

You will shape campaigns across platforms, develop high-level branding initiatives, collaborate with cross-functional teams, mentor staff, and use data-driven decision making to strengthen CureMD’s presence and influence in the industry.

Qualifications

• 4-6 years of experience in marketing, branding, or communications, with a focus on strategy and leadership.
• Proven ability to develop and execute comprehensive communication strategies.
• Strong leadership and team management skills, with the ability to inspire creativity and innovation.
• Excellent project management skills, with a track record of delivering high-impact campaigns.
• In-depth understanding of market trends and competitive analysis.

Responsibilities

• Lead and manage CureMD’s identity strategy, ensuring all campaigns reflect the company’s core values and objectives.
• Oversee the development of visual and communication assets across multiple platforms, maintaining consistency.
• Develop high-level social media strategies that drive engagement and position CureMD as a thought leader in the industry.
• Collaborate with cross-functional teams to align branding efforts with overall business goals and objectives.
• Ensure the successful execution of campaigns by guiding teams and managing resources.
• Conduct competitive research and market analysis to continually refine and improve CureMD’s presence in the industry.
• Mentor team members and promote a culture of creativity and data-driven decision-making.

Skills

Leadership

Strategy

Branding

Communications

Project Management

Market Research

Job description

Job Overview:

As a Branding Lead at CureMD, you will oversee the development of communication and identity strategies, leading a team of specialists to ensure all marketing efforts align with CureMD’s overall vision. You will drive initiatives that promote our position as a leader in healthcare technology and ensure consistency across all platforms.

Job Responsibilities:

• Lead and manage CureMD’s identity strategy, ensuring all campaigns reflect the company’s core values and objectives.
• Oversee the development of visual and communication assets across multiple platforms, maintaining consistency.
• Develop high-level social media strategies that drive engagement and position CureMD as a thought leader in the industry.
• Collaborate with cross-functional teams to align branding efforts with overall business goals and objectives.
• Ensure the successful execution of campaigns by guiding teams and managing resources.
• Conduct competitive research and market analysis to continually refine and improve CureMD’s presence in the industry.
• Mentor team members and promote a culture of creativity and data-driven decision-making.

Qualifications:

• 4-6 years of experience in marketing, branding, or communications, with a focus on strategy and leadership.
• Proven ability to develop and execute comprehensive communication strategies.
• Strong leadership and team management skills, with the ability to inspire creativity and innovation.
• Excellent project management skills, with a track record of delivering high-impact campaigns.
• In-depth understanding of market trends and competitive analysis.

Compensation & Benefits:

Financial:

• Competitive salary and bi-annual bonus.
• Fast track and uncapped career growth for high performers.
• Company-sponsored vehicle financing (car and bike).
• Interest-free loans.
• Provident Fund: CureMD matches up to 8% of your base salary.

Health and Wellness:

• In-house clinic with a team of certified male and female doctors with 24/7 telemedicine service.
• Hospital treatment monitoring by company doctors.
• Comprehensive health coverage for your immediate family (outpatient, inpatient, maternity and parents’ inpatient).
• Exclusive health benefits and discounts at top class clinics and labs.

Supportive Workplace:

• Pick-up and drop-off services for female employees.
• In-house daycare facility.
• In-house gym and recreational area to unwind.

Continued Learning:

• Company-sponsored trainings, workshops, development programs and retreats.
• Paid specialized trainings/certifications.

The Difference You’ll Make:

At CureMD, every role, whether senior or junior, plays a pivotal part in transforming healthcare. By joining our innovative team, you’ll contribute to groundbreaking technology that directly impacts patient care, enhances healthcare efficiency, and saves lives globally. Your skills and passion will drive meaningful change, helping us deliver solutions that support healthcare professionals in critical, real-time settings. Together, we’re not just advancing technology — we’re making a tangible difference in people’s lives. Together, let’s save lives.