Brand Social Media Strategist (Retail & E‑commerce)

OakSpace; Islamabad; On-site; PKR 1,000,000 - 2,000,000; Full time

Job summary

OakSpace, a Lahore-based furniture company serving customers across Pakistan, is seeking a proactive Social Media Manager to build brand awareness, drive engagement, and support online sales growth. You will create and execute social media strategies across Facebook, Instagram, Pinterest and TikTok, develop campaign content, and measure performance to optimize reach and conversions.

Collaborate with design, merchandising, and customer service teams to ensure a consistent brand voice and timely

Qualifications

• Proven experience managing social media accounts for brands, preferably retail, furniture, or e-commerce.
• Content creation: photography basics, short-form video scripting and editing, visual layout for social feeds.
• Platform tools: Facebook Business Manager, Instagram Creator tools, TikTok editing apps, scheduling tools.
• Paid social campaigns: audience targeting, bid strategies, budget management, A/B testing.
• Analytics: dashboards, Google Analytics, performance reports with recommendations.
• Copywriting: captions, CTAs, short promotional texts in English with brand tone and grammar.
• SEO for social: basic understanding of social SEO, e-commerce product listing optimization, hashtag strategy.
• Collaboration: coordinate with design, sales, and customer service teams; manage influencer/ambassador collaborations and negotiate deliverables.
• Project management: manage content calendar, meet deadlines, prioritize multiple campaigns.

Responsibilities

• Develop and execute social media strategies across Facebook, Instagram, Pinterest and TikTok.
• Create, schedule, and publish platform-appropriate content (images, short videos, carousels, captions).
• Coordinate with in-house design or freelancers for visual assets and short-form video content.
• Monitor and respond to comments and messages promptly; escalate customer service issues when needed.

Skills

Social media management

Content creation

Photography basics

Video editing

Copywriting

Analytics

Collaboration

Project management

Tools

Facebook Business Manager

Instagram Creator tools

TikTok editing apps

Scheduling tools

Job description

OakSpace, a Lahore-based furniture company serving customers across Pakistan, is seeking a proactive Social Media Manager to build brand awareness, drive engagement, and support online sales growth. You will create and execute social media strategies across Facebook, Instagram, Pinterest and TikTok, develop campaign content, and measure performance to optimize reach and conversions.

Collaborate with design, merchandising, and customer service teams to ensure a consistent brand voice and timely