Brand Manager

Digilaxy; Karachi Division; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

An established industry player is seeking a dedicated SEO Senior Manager to enhance their online presence through strategic SEO initiatives. This role involves conducting competitive research, developing SEO campaigns, and optimizing website content to improve search rankings. The ideal candidate will have a strong background in SEO tools like Google Analytics and Webmasters, along with a knack for link building and social media optimization. Join this forward-thinking company to drive impactful marketing strategies and elevate their digital footprint in the competitive online landscape.

Qualifications

• Proven experience in managing SEO campaigns and improving search rankings.
• Strong analytical skills for traffic and ROI analysis.

Responsibilities

• Conduct competitive research and develop effective SEO strategies.
• Analyze website content and optimize for improved search rankings.

Skills

SEO ranking

Google Analytics

Traffic analysis software

Link building strategies

Quantitative skills

Social Media Optimization

Education

Bachelor's degree in Marketing or related field

Tools

Google Webmasters

Job description

We are looking for a dedicated SEO Senior Manager who will keep the site up to date with proper SEO and marketing.

Job Specification

Experience of SEO ranking, traffic and analysis software, Google Analytics and Google Webmasters.

1. Conduct competitive research and develop SEO campaign strategy
2. Analyze and re-engineer website and its contents for SEO
3. Develop and improve website to enhance natural search rankings
4. Up to date with current algorithmic trends of famous search engines like Google and Yahoo
5. Develop keywords, optimized meta-tag, title/page description
6. Link building strategies
7. Landing pages optimization
8. URL rewriting / User & Search Engine Friendly URLs
9. Social bookmarking e.g. Digg, Delicious, Stumble Upon
10. Social Media & Network Optimization e.g. Facebook, My Space, Twitter etc.
11. Quantitative skills including the ability to create reports, understand return on investment, and select relevant data for analyzing future actions
12. Manage and optimize various marketing campaigns
13. Actively test, analyze and optimize keywords, title and descriptions, landing pages and position to increase ROI and drive sales
14. Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links, etc.
15. Link building through contacts, partnerships, content generation, and link bait campaigns
16. Development of SEO friendly content via internal blogs and website copy

Information Technology and Services - Karachi, Pakistan