Brand Manager

R&I Electrical Appliances; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading electrical appliances manufacturer in Karachi is seeking a candidate to develop annual operating plans, conduct market visits for competitive intelligence, and oversee new product development. Expertise in consumer insights, pricing strategies, and advertising is essential. Strong leadership and communication skills are required to succeed in this dynamic role.

Qualifications

• Ability to meet deadlines in a highly organized manner.
• Excellent written and verbal communication skills.
• Out of the box thinking and creativity required.

Responsibilities

• Develop Annual Operating Plan.
• Conduct market visits for competitive intelligence.
• Oversee new product development and consumer insights.
• Evaluate sales performance and recommend strategies.

Skills

Leadership skills

Teamwork

Strong communication skills

Creativity

Job description

Develop Annual Operating Plan, ensure competitive Intelligence through market visits, devise New Product Development, carry out Demand Supply Analysis, Pricing Strategy through PVL, responsible to gather consumer insights through monthly interactions with consumers to identify needs and generate ideas for new product/ features selection, develop advertising and promotion strategies with communication team including Advertising, Brand Activation, Digital & PR plans for existing & new product, track monthly sales performance and recommending push and pull strategies, lead consumer and brand learning plan development.

Job Specification

· Have leadership and team working skills, be highly organized in order to meet back-to-back deadlines, have strong communication skills (written and verbal), demonstrate out of the box thinking and creativity.

Electrical/Electronic Manufacturing - Karachi, Pakistan