Brand Manager

Human Resource Diversity; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

An established industry player is seeking a dynamic marketing strategist to lead their brand initiatives. This role involves analyzing market positioning, creating impactful digital strategies, and translating brand goals into actionable plans. You will take ownership of the brand vision while leading creative development to engage target audiences effectively. If you have a passion for innovative marketing and a knack for identifying market opportunities, this is the perfect chance to make a significant impact in a vibrant environment.

Qualifications

• Proficient in digital and social media strategies with strong communication skills.
• Ability to analyze market trends and consumer insights effectively.

Responsibilities

• Create and implement digital and social media strategies to enhance brand visibility.
• Monitor market trends and oversee marketing activities for brand consistency.

Skills

Excellent written and verbal communication skills

Strong digital and social media skills

Strong research and analytical skills

Creative thinking

Budget-management skills

Analytical skills for forecasting trends

Job description

Analyzing how our brand is positioned in the market and crystalizing targeted consumer insights.

Create and implement digital and social media strategies.

Take brand ownership and provide the vision, mission, goals, and strategies to align with.

Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.

Lead creative development and create motivating stimuli to encourage the targeted population to “take action.”

Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues.

Oversee marketing and advertising activities to ensure consistency with product line strategy.

Job Specification

Excellent written and verbal communication skills.

Strong digital and social media skills.

Strong research and analytical skills.

In-depth understanding of the company’s current products and future concepts.

Ability to think creatively and innovatively.

Budget-management skills and proficiency.

Analytical skills to forecast and identify trends and challenges.

Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.