Biologics Brand Manager – Oncology & Biosimilars

Abbott; Karachi Division; On-site; PKR 1,500,000 - 3,000,000; Full time

Job summary

Abbott in Pakistan seeks a Brand Manager for Biologics & Biosimilars to drive commercial strategy, brand planning, and market development with a focus on oncology and specialty care. You will lead cross-functional launch readiness and engage healthcare stakeholders to enable adoption and growth.

The role requires 3–5 years in pharma marketing or brand management, oncology exposure, and strong communication across functions to deliver differentiated biologic and biosimilar offerings in a

Qualifications

• Bachelor’s degree in Pharmacy, Life Sciences, Business Administration, Marketing or related field.
• MBA or relevant postgraduate qualification is preferred.
• 3–5 years of experience in pharmaceutical marketing, brand management, or related commercial role.

Responsibilities

• Develop and execute annual brand strategies and tactical plans for biologics and biosimilars.
• Define brand positioning, value propositions, customer segmentation, targeting, messages, and performance objectives.
• Lead market development initiatives for originator biologics and biosimilars, with emphasis on oncology and specialty-care markets.
• Coordinate cross-functional launch activities across Commercial, Medical, Regulatory, Market Access, Supply Chain and Finance.
• Build stakeholder relationships with specialists, healthcare institutions, key opinion leaders and decision-makers.

Skills

Brand management

Pharmaceutical marketing

Oncology

Stakeholder management

Cross-functional leadership

Education

Bachelor’s degree in Pharmacy

MBA (preferred)

Job description

Abbott in Pakistan seeks a Brand Manager for Biologics & Biosimilars to drive commercial strategy, brand planning, and market development with a focus on oncology and specialty care. You will lead cross-functional launch readiness and engage healthcare stakeholders to enable adoption and growth.

The role requires 3–5 years in pharma marketing or brand management, oncology exposure, and strong communication across functions to deliver differentiated biologic and biosimilar offerings in a