Binance Accelerator Program - PK Social Media

Binance; Pakistan; Remote; PKR 240,000 - 480,000; Full time

Job summary

Binance is seeking a Social Media and Content Intern to ideate, appear in, shoot, and edit short-form videos for TikTok, Instagram Reels, X, and YouTube Shorts. The role requires staying culturally current, turning briefs or trends into publish-ready clips with minimal supervision, and supporting content creation, publishing, community management, and reporting.

You will help maintain content calendars, monitor trends, engage with comments, and assist with MENAP Creator Program activities, while

Qualifications

• Proven ability to create short-form content for TikTok, Instagram Reels, and YouTube Shorts (portfolio, personal account, or previous work).
• Comfortable and natural on camera.
• Deep understanding of TikTok, Instagram, X, and YouTube trends and culture.

Responsibilities

• Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts, from concept to publish-ready edit.
• Appear on camera for formats including explainers, trends, street-style content, and scripted or semi-scripted videos.
• Monitor platforms for emerging trends and help turn relevant formats into timely content.
• Edit videos with CapCut and native tools, ensuring captions, pacing, transitions, and sound sync meet best practices.
• Adapt content per platform and manage publishing with captions, hashtags, tags, cover frames, and alt text.

Skills

Short-form video creation

On-camera appearance

Platform trend awareness

CapCut editing

English fluency

Tools

CapCut

Instagram editing tools

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

About the role:

The Social Media and Content Intern supports the social team in producing native, platform-first content for TikTok, Instagram (Reels), X, and YouTube (Shorts). This is a hands on, on camera and in-edit role: the intern is expected to ideate, appear in, shoot, and edit short-form video and to move fast on emerging trends so the brand stays culturally current.

This role suits someone who lives on these platforms, understands their visual language, and can turn a brief (or a trending format) into a finished, publish-ready clip with minimal supervision.This role will support the social media team across content creation, publishing, community management, creator coordination, and reporting.

Key responsibilities include:

• Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts, from concept to publish-ready edit.
• Appear on camera for relevant formats, including explainers, trends, street-style content, and scripted or semi-scripted videos.
• Monitor TikTok, Instagram, X, and YouTube for emerging trends, sounds, formats, and challenges, and help turn relevant trends into timely content.
• Apply strong hook and retention thinking across content, using visual, audio, and narrative techniques to improve watch-through.
• Edit videos using CapCut and native platform tools, ensuring captions, pacing, transitions, sound sync, and safe zones follow platform best practices.
• Adapt content for each platform rather than cross-posting identical versions.
• Schedule and publish approved content across TikTok, Instagram, X, and YouTube, including captions, hashtags, tags, cover frames, alt text, and QA checks.
• Maintain the content calendar, asset trackers, and publishing statuses.
• Support social listening by tracking brand mentions, keywords, competitor activity, sentiment shifts, and relevant conversation trends.
• Monitor comments, DMs, and mentions, draft approved responses, and elevate sensitive or compliance-related queries.
• Support the MENAP Creator Program by managing creator communications, distributing weekly briefs, tracking deliverables, logging content links, and flagging missed deadlines or off-brief content.
• Help maintain the creator database and scout potential new creators across TikTok, Instagram, X, and YouTube.
• Pull social performance metrics and support weekly or monthly reporting, highlighting learnings around engagement, retention, and content performance.

Expected Deliverables:

• 3–5 publish-ready short-form videos per week.
• Scheduled and published posts in line with the content calendar.
• Weekly trend shortlist with recommended formats or sounds.
• Weekly social listening highlights.
• Updated MENAP Creator Program tracker and weekly creator briefing distribution.
• Community management support with escalations logged.
• Input into weekly or monthly performance reporting.
• Participation in weekly planning and review sessions.

Requirements:

• Proven ability to create short-form content for TikTok, Instagram, and YouTube Shorts (portfolio, personal account, or previous work).
• Comfortable and natural on camera.
• Deep, current understanding of TikTok, Instagram, X, and YouTube trends and culture, with the instinct to move fast.
• Strong understanding of hooks (visual, audio, and video) and how they drive retention.
• Proficient in CapCut and Instagram's native editing tools.
• Strong sense of pacing, framing, and platform-native visual language.
• Organized, deadline-driven, and able to work with minimal supervision.
• Strong written communication and relationship-management skills able to interact professionally with external creators and represent the brand in outreach.
• Comfortable learning and working in social media tools (publishing/scheduling, listening, and analytics platforms).
• Bilingual English/Urdu is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Preferred Qualifications:

• Familiarity with the fintech and crypto space, and interest in creating content for a brand like Binance.
• Prior hands-on experience with publishing, listening, or analytics tools [e.g. Sprinklr, Hootsuite, Brandwatch, Talkwalker].
• Experience creating content for a brand or business account (not only personal).
• Basic shooting/lighting knowledge for phone-first production.
• Familiarity with social analytics (views, retention, engagement) and using them to improve content.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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