Backlink Acquisition SpecialistFULL TIME

SolutionInn; Lahore; On-site; PKR 670,000 - 1,116,000; Full time

Benefits offered by this job

Petrol Allowance

Lunch Provided

Growth-focused learning environment

Opportunity to work on SEO projects

Job summary

SolutionInn in Lahore, Pakistan, is seeking an early-career SEO professional to join the link-building team. You will conduct competitor backlink analysis, perform keyword research, and execute outreach campaigns to acquire high-quality backlinks.

You will use Ahrefs, SEMrush, and Moz to analyze sites, manage outreach communications, and track campaign progress, while ensuring adherence to white-hat SEO practices and internal SOPs.

Qualifications

• 6–12 months experience in SEO, link building, or digital marketing.

Responsibilities

• Conduct competitor backlink analysis and basic keyword research to identify high-potential link-building opportunities.
• Execute outreach campaigns by contacting website owners, bloggers, and publishers for backlink placements.
• Acquire backlinks through guest posting, niche directories, forums, and other white-hat link-building strategies.
• Evaluate and shortlist high-quality websites based on domain authority (DA), organic traffic, and niche relevance.
• Build and maintain a structured database of outreach prospects, communication status, and acquired backlinks.
• Monitor live backlinks to ensure they remain active, do-follow, properly indexed, and compliant with SEO standards.
• Perform regular follow-ups with outreach prospects to improve response and link acquisition rates.
• Track, analyze, and report weekly performance metrics including outreach success rate and backlinks acquired.
• Ensure all backlinks are relevant, non-spammy, and aligned with search engine guidelines and brand standards.
• Follow internal SEO strategies and outreach SOPs to maintain consistency and quality in link-building efforts.

Skills

Backlink building

Outreach campaigns

SEO tools (Ahrefs/SEMrush/Moz)

Written communication

Education

6–12 months SEO/digital marketing

Tools

Ahrefs

SEMrush

Moz

Job description

Job Description:

Job Responsibilities

• Conduct competitor backlink analysis and basic keyword research to identify high-potential link-building opportunities
• Execute outreach campaigns by contacting website owners, bloggers, and publishers for backlink placements
• Acquire backlinks through guest posting, niche directories, forums, and other white-hat link-building strategies
• Evaluate and shortlist high-quality websites based on domain authority (DA), organic traffic, and niche relevance
• Build and maintain a structured database of outreach prospects, communication status, and acquired backlinks
• Monitor live backlinks to ensure they remain active, do-follow, properly indexed, and compliant with SEO standards
• Perform regular follow-ups with outreach prospects to improve response and link acquisition rates
• Track, analyze, and report weekly performance metrics including outreach success rate and backlinks acquired
• Ensure all backlinks are relevant, non-spammy, and aligned with search engine guidelines and brand standards
• Follow internal SEO strategies and outreach SOPs to maintain consistency and quality in link-building efforts

Skills Required

• Strong experience in acquiring high-quality backlinks using white-hat SEO techniques like guest posting and niche directories.
• Proficient in tools such as Ahrefs, SEMrush, or Moz for backlink analysis and outreach.
• Excellent written communication skills for outreach and follow-ups with website owners and bloggers.
• High attention to detail and the ability to manage multiple link-building campaigns simultaneously.

Required Qualifications

• 6 months to 1 year of experience in SEO, link building, or digital marketing.

Job Experience

• 6 months to 1 year of experience in SEO, link building, or digital marketing
• Basic understanding of off-page SEO and backlink strategies
• Familiarity with tools like Ahrefs, SEMrush, Moz, or similar (preferred)
• Strong written communication skills for outreach emails
• Ability to evaluate website quality for backlink acquisition
• Strong attention to detail and organizational skills
• Ability to manage multiple outreach campaigns simultaneously

Other Benefits

• Petrol Allowance
• Lunch Provided
• Growth-focused learning environment
• Opportunity to work on SEO projects
• Career progression in SEO and digital marketing
• Collaborative and performance-driven team culture

Job Working Hours

10 AM to 7 PM (Mon-Fri)

Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.