B2B Marketer (Hybrid, Lahore, Remittance Salary)

HR POD Careers; Lahore; On-site; PKR 350,000 - 1,400,000; Full time

Job summary

A leading marketing firm in Lahore is seeking an experienced B2B Marketing Specialist to develop and implement marketing strategies tailored for nonprofits and government projects. The ideal candidate should have over 3 years of B2B marketing experience, expertise in social media management, and a strong ability to create case studies. This role offers an opportunity to significantly impact client engagements and project successes.

Qualifications

• 3+ years of hands-on experience in B2B marketing.
• Expertise in managing LinkedIn and Instagram profiles.
• Strong experience in creating case studies.

Responsibilities

• Implement a B2B marketing strategy for nonprofits and government projects.
• Manage and optimize the company’s LinkedIn and Instagram profiles.
• Develop impactful case studies showcasing client successes.

Skills

B2B marketing strategies

Social media management

Project management

Communication skills

Analytical skills

Education

Bachelor's degree in Marketing or related field

Job description

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of hands-on experience in B2B marketing, preferably with nonprofits, community-focused organizations, or government projects.
• Proven ability to develop and execute targeted B2B marketing strategies.
• Expertise in managing and growing LinkedIn and Instagram profiles with consistent, engaging content.
• Strong experience in creating case studies and showcasing client success stories.
• Skilled in designing and managing outreach funnels to generate and nurture qualified leads.
• Knowledge of government and institutional grant applications and project submissions.
• Excellent communication, project management, and stakeholder engagement skills.
• Analytical mindset with the ability to measure performance, optimize campaigns, and scale results.

Responsibilities

• Define and implement a clear B2B marketing strategy tailored to the companys target segments (nonprofits, arts & culture orgs, community-focused groups, and government projects).
• Build and optimize the Companys LinkedIn profile; develop and publish consistent, high-quality content that grows a relevant follower base.
• Establish and manage an Instagram profile with aligned messaging and engagement strategy.
• Develop 56 impactful case studies highlighting the companys client successes; publish on website and share through LinkedIn/other channels.
• Design and activate an outreach funnel for prospective clients, with a parallel track for identifying and pursuing government grants and project opportunities.
• Shift focus to driving qualified leads and nurturing prospects.
• Book new client calls with prospective organizations.
• Apply to government and institutional projects/grants in the companys focus areas.
• Assess effectiveness of strategy, content, and funnel; recommend refinements for Month 4+ scaling.