Asst. Manager Digital & Conventional Marketing

Visa Vertex; Lahore; On-site; PKR 400,000 - 800,000; Full time

Job summary

An established industry player is seeking an Assistant Manager for Digital & Conventional Marketing to drive innovative strategies and enhance their online presence. This role involves planning and executing comprehensive digital marketing campaigns, optimizing user funnels, and utilizing analytical skills to measure success. The ideal candidate will have a strong background in digital marketing, creativity in engaging target audiences, and the ability to collaborate effectively with internal teams and external partners. Join a dynamic environment where your contributions will significantly impact growth and success.

Qualifications

• 2+ years of experience in digital marketing with a focus on SEO/SEM and social media.
• Strong analytical skills to evaluate customer experience across channels.

Responsibilities

• Develop and implement digital marketing strategies to enhance online presence.
• Measure and report on performance of digital marketing campaigns against goals.

Skills

Digital Marketing

SEO/SEM

Social Media Marketing

Email Marketing

Analytical Skills

Creative Thinking

Presentation Skills

Education

BS-BBA/MS-MBA in Digital Marketing

Tools

Google Analytics

Google AdWords

Job description

Asst. Manager Digital & Conventional Marketing

As a part of our expansion plan at Visa Vertex, Lahore DHA Office, we have an opening of “Assistant Manager Digital & Conventional Marketing”

• Build, plan and implement the overall digital marketing strategy
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Plan and execute lead generation and successful conversions
• Instrument conversion points and optimize user funnels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Provide PPT presentations to corporate clients

Job Specification

• BS-BBA/MS-MBA degree in Digital Marketing or a closely related field
• At least 2 years working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience of managing digital marketing budgets
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent presentation skills
• Willing to travel within and out of the city occasionally