Associate Director, Marketing — Patient-Centric Growth

Novo Nordisk A/S; Karachi Division; On-site; PKR 4,000,000 - 8,000,000; Full time

Job summary

Novo Nordisk A/S is seeking an Associate Director, Marketing in Pakistan to shape our portfolio growth for patients with serious chronic diseases. You will lead portfolio and brand strategies, drive omni‑channel customer journeys, and partner across Medical Affairs, Sales, Market Access, and Compliance to deliver value to healthcare professionals and patients.

You will oversee budgeting, forecasting and launch excellence, with strong emphasis on data‑driven decision making, patient engagement,

Qualifications

• Bachelor's degree in Business, Marketing, Life Sciences, Pharmacy or related.
• MBA or other relevant postgraduate qualification preferred.
• 12+ years of progressive commercial and marketing experience with people leadership.
• Significant experience in pharmaceutical/healthcare marketing and regulated environments.

Responsibilities

• Lead portfolio, therapeutic area, and brand strategies aligned with priorities.
• Drive omni-channel customer journeys and HCP engagement strategies.
• Own budget, forecasting, and marketing investments to maximize patient impact.
• Lead lifecycle management, launch excellence, and portfolio optimization.
• Collaborate with Medical Affairs, Sales, Market Access, and Compliance to deliver integrated engagement.

Skills

Strategic leadership

Stakeholder management

Data-driven

Analytical thinking

Communication skills

HCP marketing

Patient engagement

Education

Bachelor's degree in Business, Marketing, Life Sciences, Pharmacy

MBA or postgraduate qualification

Tools

CRM

Marketing automation

Job description

Novo Nordisk A/S is seeking an Associate Director, Marketing in Pakistan to shape our portfolio growth for patients with serious chronic diseases. You will lead portfolio and brand strategies, drive omni‑channel customer journeys, and partner across Medical Affairs, Sales, Market Access, and Compliance to deliver value to healthcare professionals and patients.

You will oversee budgeting, forecasting and launch excellence, with strong emphasis on data‑driven decision making, patient engagement,