Associate Director, Marketing

Novo Nordisk; Karachi Division; On-site; PKR 4,000,000 - 7,000,000; Full time

Job summary

Novo Nordisk in Pakistan seeks an Associate Director, Marketing to lead portfolio strategy, lifecycle management, and omnichannel campaigns. You will drive growth, forecast budgets, and align cross-functional teams across Medical Affairs, Sales, Market Access, and Compliance to deliver patient impact and strong business results.

The role requires a strategic, customer-centric leader with deep experience in pharmaceutical marketing, digital transformation, and strong financial acumen.

Qualifications

• Bachelor's degree in Business, Marketing, Life Sciences, Pharmacy, or related discipline.
• MBA or other relevant postgraduate qualification is preferred.
• At least 12 years of progressive commercial and marketing experience with people leadership.
• Significant experience in pharmaceutical or healthcare; customer-centric and regulated marketing environment.

Responsibilities

• Lead development and execution of portfolio, therapeutic area, and brand strategies aligned with priorities.
• Translate business objectives into growth strategies, plans, and customer engagement initiatives.
• Own portfolio performance, forecasting, marketing investments, and budget allocation.
• Drive launch excellence, lifecycle management, and portfolio optimization.
• Lead HCP engagement strategies, including segmentation, targeting, value proposition, and omnichannel journeys.
• Collaborate with Medical Affairs, Sales, Market Access, and Commercial Excellence for integrated engagement.
• Shape consumer and patient engagement initiatives, including disease awareness and patient support programs, in compliance with regulations.
• Define and implement affiliate's digital and omnichannel marketing strategy across touchpoints.
• Build a data-driven culture with insights, optimization, and measurement of marketing effectiveness.
• Develop and lead integrated campaigns with clear objectives and measurable outcomes.

Skills

Leadership

Stakeholder management

Analytical thinking

Data-driven decision making

HCP marketing

Consumer and patient engagement

Digital transformation

Omnichannel execution

Financial acumen

Budgeting & forecasting

Education

Bachelor's degree in Business, Marketing, Life Sciences, Pharmacy, or related discipline

MBA or other relevant postgraduate qualification

Tools

CRM

Job description

Your impact begins here

At Novo, we are committed to improving the lives of people living with serious chronic diseases. As Associate Director, Marketing, you will play a pivotal role in shaping the future of our business in Pakistan by driving sustainable portfolio growth and delivering meaningful outcomes for patients.

Your impact begins here

At Novo, we are committed to improving the lives of people living with serious chronic diseases. As Associate Director, Marketing, you will play a pivotal role in shaping the future of our business in Pakistan by driving sustainable portfolio growth and delivering meaningful outcomes for patients.

Leading the affiliate marketing function, you will define and execute strategies that connect the entire patient journey, from disease awareness and diagnosis through treatment initiation, persistence, and adherence. You will combine commercial leadership, customer-centric thinking, digital innovation, and cross-functional collaboration to create lasting impact for patients, healthcare professionals, and the healthcare system.

What You'll Do

As Associate Director, Marketing, you will:

• Lead the development and execution of portfolio, therapeutic area, and brand strategies aligned with affiliate and enterprise priorities.
• Translate business objectives into differentiated growth strategies, commercial plans, and customer engagement initiatives.
• Own portfolio performance, commercial forecasting, marketing investments, and budget allocation to maximize patient impact and business results.
• Drive launch excellence, lifecycle management, portfolio optimization, and competitive strategy initiatives.
• Lead evidence-based healthcare professional (HCP) engagement strategies, including customer segmentation, targeting, value proposition development, and omnichannel customer journeys.
• Partner closely with Medical Affairs, Sales, Market Access, and Commercial Excellence to create integrated engagement approaches that deliver value to healthcare professionals and patients.
• Shape and execute consumer and patient engagement initiatives, including disease awareness activities, patient support programs, and patient experience enhancement efforts in compliance with local regulations and company policies.
• Define and implement the affiliate's digital and omnichannel marketing strategy across customer touchpoints, leveraging CRM, content, analytics, marketing technologies, and emerging channels.
• Build a culture of data-driven decision-making through customer insights, campaign performance measurement, and marketing effectiveness evaluation.
• Develop and lead integrated campaigns with clear objectives, measurable outcomes, and continuous optimization.
• Build, coach, and develop a high-performing marketing organization capable of delivering strong business and patient outcomes.
• Ensure the highest standards of compliance, governance, ethics, and responsible use of data across all marketing activities.

What You'll Bring

We are looking for a strategic and inspiring leader who thrives in a dynamic environment and is passionate about creating value for patients, customers, and the business.

To Be Successful In This Role, You Should Have

• A Bachelor's degree in Business, Marketing, Life Sciences, Pharmacy, or a related discipline.
• An MBA or other relevant postgraduate qualification is preferred.
• At least 12 years of progressive commercial and marketing experience, including significant people leadership responsibility and a proven track record of delivering business results.
• Mandatory experience within the CPG industry.
• Significant experience within the pharmaceutical or healthcare sector, with a strong understanding of customer-centric and regulated marketing environments.
• Demonstrated success in portfolio and brand strategy development, commercial planning, and business growth delivery.
• Experience in HCP marketing, consumer and patient engagement, digital transformation, and omnichannel execution.
• Strong financial acumen, including experience managing budgets, forecasting, profitability, and return on investment.
• Proven ability to lead multidisciplinary teams and influence senior stakeholders within a complex matrix organization.
• Strong analytical capabilities combined with a data-driven and experimentation mindset.
• Excellent communication, leadership, and stakeholder management skills.
• Deep customer and patient empathy with the ability to translate insights into effective engagement strategies and business outcomes.

Knowledge of compliant HCP, DOL and KOL engagement, patient support program governance, data privacy requirements, and pharmaceutical promotional standards will be considered an advantage.

Who You'll Work With

You will report directly to the General Manager and serve as a key member of the affiliate Leadership Team.

In this role, you will work closely with colleagues across Sales, Medical Affairs, Market Access, Commercial Excellence, Regulatory Affairs, Finance, Supply Chain, Legal, Compliance, and People & Organization. You will also collaborate with regional and global stakeholders, external agencies, vendors, and other strategic partners to deliver impactful and sustainable results.

Working at Novo Nordisk

At Novo, we believe lasting health starts now. Our purpose is to drive change for lasting health by combining leading scientific expertise with a deep understanding of people’s lives. We are focused on areas with significant unmet need, attractive growth potential and strong synergies with our differentiating capabilities, while working to prevent disease, expand access to treatments and help more people live healthier lives.

Deadline

Applications will be reviewed on an ongoing basis, with a deadline Friday, October 23rd. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.