Assistant Manager Performance Marketing

Eighteen; Islamabad; On-site; PKR 2,000,000 - 2,750,000; Full time

Job summary

A leading real estate company in Islamabad is seeking a Head of Marketing to drive performance marketing initiatives and lead generation strategies. The ideal candidate should have a Bachelor's degree and over 3 years of experience in performance marketing, with hands-on expertise in tools like Google Ads and Meta Ads Manager. This role involves managing campaigns and optimizing strategies for maximum ROI in a fast-paced environment.

Qualifications

• 3+ years of experience in performance marketing, preferably in real estate.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong knowledge of SEO tools and practices.

Responsibilities

• Plan and manage paid marketing campaigns across multiple platforms.
• Develop and implement lead generation strategies.
• Monitor and report on marketing KPIs.

Skills

Performance marketing

SEO strategy management

Google Ads

Meta Ads Manager

Analytics tools

Education

Bachelor’s degree in Marketing or Business

Tools

Google Analytics (GA4)

SEMrush

Excel

Job description

Head of Marketing at Eighteen

Responsibilities

• Plan, execute, and manage paid marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, TikTok and others.
• Develop and implement lead generation strategies aligned with real estate sales objectives.
• Fetch leads, route them to the call center, and ensure timely follow-up with the sales team for conversion.
• Oversee and optimize SEO strategy and execution.
• Manage all official social media handles (Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.).
• Collaborate with the creative team to deliver compelling ad creatives, landing pages, and content by researching industry trends.
• Optimize campaigns through A/B testing, audience segmentation, bidding strategies, and performance analytics.
• Monitor and report on KPIs such as CPL, CTR, ROAS, impressions, conversion rate, and make data-driven recommendations and evaluate campaigns.
• Manage and allocate performance marketing budgets efficiently with a focus on cost per lead and conversion quality.
• Work closely with the sales team to ensure lead quality and campaign-to-close tracking is effectively aligned.
• Collaborate with CRM/digital teams to ensure performance campaigns are integrated with remarketing, email journeys, and automation flows.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 3+ years of experience in performance marketing, preferably within real estate, property tech, or high-value services.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics (GA4), and performance dashboard tools.
• Strong knowledge of SEO tools and practices (e.g., SEMrush, Ahrefs, Google Search Console, Yoast, Screaming Frog).
• Proven ability to manage SEO strategy, perform audits, and implement technical and content fixes.
• Familiarity with UTM tracking, conversion pixels, funnel strategy, and attribution models.
• Proficiency in Excel, Data Studio, and basic marketing automation tools (e.g., HubSpot, Mailchimp).
• Analytical mindset with a focus on ROI, performance KPIs, and optimization cycles.
• Ability to manage multiple campaigns and digital platforms simultaneously in a fast-paced, growth-oriented environment.