ASO Expert

Game District; Lahore; On-site; PKR 600,000 - 1,000,000; Full time

Job summary

Game District is seeking an App Store Optimization (ASO) Expert to drive organic growth for its mobile games on Google Play and Apple App Store. The role focuses on metadata optimization, keyword strategies, and creative optimization to improve discoverability and installs.

You will analyze performance, run ASO experiments, collaborate with design and UA teams, and stay updated on platform algorithms and market trends.

Qualifications

• 2–5 years of experience in App Store Optimization (ASO), preferably within mobile gaming.
• Strong understanding of Google Play Store and Apple App Store ranking algorithms and ASO best practices.
• Proven experience in keyword research, metadata optimization, and store listing optimization.
• Experience improving store conversion rates (CVR) through creative optimization and A/B testing.

Responsibilities

• Develop and execute ASO strategies to improve app visibility and organic growth across Google Play Store and Apple App Store.
• Optimize app metadata, including titles, descriptions, keywords, and localization.
• Improve store conversion rates through creative optimization of icons, screenshots, feature graphics, and preview videos.
• Plan, execute, and analyze A/B tests to optimize store performance.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Generate creative ideas for new game store listings based on industry trends and user behavior.
• Collaborate with designers to create high-converting store assets.
• Monitor and analyze ASO performance metrics and provide actionable insights.

Skills

ASO expertise

Keyword research

A/B testing

Analytics

Cross-functional collaboration

Tools

Sensor Tower

data.ai

MobileAction

ASOdesk

Firebase

Google Analytics

Job description

Overview

Game District is looking for App Store Optimization (ASO) Expert to drive organic growth and maximize the visibility of our mobile games across the Google Play Store and Apple App Store. The ideal candidate will have strong expertise in ASO, store conversion optimization, keyword strategy, creative optimization, and market analysis to improve app discoverability, conversion rates, and organic installs.

Responsibilities

• Develop and execute ASO strategies to improve app visibility, keyword rankings, and organic growth across the Google Play Store and Apple App Store.
• Optimize app metadata, including titles, descriptions, keywords, and localization to maximize discoverability.
• Improve store conversion rates through creative optimization of icons, screenshots, feature graphics, and preview videos.
• Plan, execute, and analyze A/B tests to continuously optimize store performance.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities and emerging trends.
• Generate creative ideas for new game store listings based on industry trends and user behavior.
• Collaborate closely with designers to create polished, high-converting store assets.
• Monitor and analyze ASO performance metrics and provide actionable insights to improve rankings, installs, and conversion rates.
• Work closely with User Acquisition, Product, and Creative teams to align ASO strategies with game launches and live operations.
• Stay up to date with App Store and Google Play algorithm changes, ASO best practices, and mobile gaming trends.

Requirements

• 2–5years of experience in App Store Optimization (ASO), preferably within the mobile gaming industry.
• Strong understanding of Google Play Store and Apple App Store ranking algorithms and ASO best practices.
• Proven experience in keyword research, metadata optimization, and store listing optimization.
• Experience improving store conversion rates (CVR) through creative optimization and A/B testing.
• Hands-on experience with ASO tools such as Sensor Tower, data.ai (App Annie), MobileAction, ASOdesk, or similar platforms.
• Strong analytical skills with experience using Firebase and Google Analytics.
• Good understanding of mobile gaming KPIs, including Installs, Conversion Rate (CVR), CPI, Retention, and LTV.
• Strong knowledge of mobile gaming market trends and competitor analysis.
• Excellent analytical, communication, and cross-functional collaboration skills.