App Store Optimization (ASO) Associate (Apps)

TechZango Studio; Saddar; On-site; PKR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

free daily lunch

accommodation

bonuses

awards

professional recognition programs

Job summary

TechZango Studio in Rawalpindi is seeking an App Store Optimization (ASO) Associate to boost app visibility across stores. This full-time, on-site role focuses on keyword research, metadata optimization, and performance analysis to drive downloads and engagement.

You will monitor rankings and reviews, analyze competitors, and collaborate with product, design, and marketing teams to align app positioning with user needs and business goals.

Qualifications

• Experience or strong interest in ASO, mobile apps, or digital marketing.
• Strong communication and cross-functional collaboration.
• Knowledge of metadata optimization and app store guidelines.
• Familiarity with analytics tools and keyword research.
• On-site work in Rawalpindi with proactive, data-driven mindset.
• Bachelor's degree in Marketing, Business, IT, or related field.

Responsibilities

• Improve app visibility and conversion through keyword research and metadata optimization.
• Monitor rankings, user reviews, and competitor apps.
• Collaborate with product, design, and marketing to align positioning with user needs and business goals.
• Prepare regular performance reports and suggest A/B tests.
• Stay updated on app store guidelines and industry trends.

Skills

Strong communication

Customer service mindset

Conversion optimization

Organization & training

ASO & digital marketing

Data-driven

On-site in Rawalpindi

Education

Bachelor's degree in Marketing, Business, IT, or related field

Tools

Google Play Console

Apple App Store Connect

SEO basics

Job description

Company Description

TechZango Studio is a growing software house specializing in mobile apps and games development, graphic design, digital marketing, and related IT services. Founded in 2021, the company has evolved from a small team into a dynamic organization driven by excellence and innovation. TechZango Studio is committed to connecting the right people with the right roles, fostering inspirational leadership, and providing an environment where team members can reach their full potential. The company offers a wide range of benefits, including free daily lunch, accommodation, bonuses, awards, and professional recognition programs. With a vision to become a leading global developer of mobile apps and games, TechZango Studio focuses on creating impactful, high-quality products while supporting the growth of both users and employees.

• free daily lunch
• accommodation
• bonuses
• awards
• professional recognition programs

Role Description

The App Store Optimization (ASO) Associate (Apps) is a full-time, on-site role based in Rawalpindi. This position is responsible for improving app visibility and conversion rates across app stores through keyword research, metadata optimization, and performance analysis. Day-to-day tasks include monitoring rankings and user reviews, analyzing competitor apps, and implementing optimization strategies for titles, descriptions, screenshots, and icons. The ASO Associate collaborates closely with product, design, and marketing teams to align app positioning with user needs and business goals. The role also involves preparing regular performance reports, suggesting A/B tests, and staying updated on app store guidelines and industry trends.

Qualifications

• Strong communication skills to coordinate with cross-functional teams and clearly present ASO insights and recommendations.
• Customer service and user-focused mindset to understand audience behavior, feedback, and expectations within app marketplaces.
• Retail sales and conversion optimization skills to improve app listing performance and increase downloads and in-app engagement.
• Organization skills and training capabilities to manage multiple app projects, maintain ASO documentation, and share best practices with team members.
• Experience or strong interest in App Store Optimization, mobile apps, or digital marketing, including keyword research and analytics tools.
• Ability to work on-site in Rawalpindi with a proactive, detail-oriented, and data-driven approach.
• Bachelor's degree in Marketing, Business, IT, or a related field, or equivalent practical experience.
• Familiarity with Google Play Console, Apple App Store Connect, and basic understanding of SEO principles is an advantage.