Amazon PPC Specialist

Yay Nuts, LLC; Karachi Division; On-site; PKR 1,200,000 - 2,200,000; Full time

Benefits offered by this job

Performance bonus tied to Amazon sales

Direct access to the founders

Paid leave and public holidays

Growth potential to Head of Amazon

Job summary

Yay Nuts, LLC is seeking an on-site Amazon PPC Specialist for our Malir, Karachi office. You will own all Amazon ads, build campaigns, conduct keyword research, and optimize bids to reach target ACoS and TACoS while launching new products.

You will report weekly to the founders and our Amazon operations lead. You will work on listings, images, A+ content, and coupons to boost conversions, track keyword rankings, and deliver weekly spend and performance reports.

Qualifications

• 3+ years running Amazon PPC for US brands.
• At least $50,000 a month in ad spend managed yourself.
• Proven results with real numbers: ACoS and sales before and after.
• Expert in Seller Central and Amazon Ads Campaign Manager.
• Strong in Excel or Google Sheets and bulk files.
• Clear written and spoken English for reports and calls with our US team.
• Strong collaboration skills and comfortable owning results.
• Experience with food, snacks, supplements or other CPG on Amazon.
• Helium 10, Data Dive, Pacvue or Perpetua.
• Launching new products from zero reviews.
• Amazon DSP or Amazon Marketing Stream

Responsibilities

• Own all Amazon ads: Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display.
• Build campaign structure from scratch: launch, research, ranking and defense campaigns.
• Do keyword research, set match types and negatives, and harvest search terms every week.
• Adjust bids and budgets daily to hit our ACoS and TACoS targets.
• Launch new products, like our 1 oz snack packs and 3.5 oz bags, and push them up the rankings.
• Manage placements, dayparting and competitor targeting.
• Work with our team on listings, main images, A+ content and coupons to raise conversion.
• Track organic rank on our top keywords and explain what’s moving and why.
• Send a weekly report every Monday on spend, sales, ACoS, TACoS, top keywords and next steps

Skills

Amazon PPC

Seller Central

Excel/Sheets

Bulk files

English communication

Collaboration

CPG experience on Amazon

Helium 10

Data Dive

Pacvue

Perpetua

Product launch

Tools

Helium 10

Data Dive

Pacvue

Perpetua

Job description

At Yay Nuts, we’re revolutionizing snacking by offering premium candied nuts that deliver the perfect balance of irresistible flavor and top-tier quality. By combining the finest ingredients with bold, crave-worthy taste, we ensure every bite is something to celebrate. Our mission is simple: snacking with a purpose. We believe great snacks can do more than satisfy cravings; they can help people in need.

We’re one of the top nut brands on TikTok Shop. Now we’re investing heavily in Amazon, with a goal of growing quickly.

Role Description

We’re hiring a full-time Amazon PPC Specialist to own all of our Amazon advertising. You will build, run and grow every campaign for every Yay Nuts product. You’ll pull the data, find what’s working, cut what isn’t, and report the results to the founders every week.

This is an on-site role in our Malir, Karachi office.

You’ll work alongside our team on US hours and report directly to the founders and our Amazon operations lead.

Responsibilities

• Own all Amazon ads: Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display
• Build campaign structure from scratch: launch, research, ranking and defense campaigns
• Do keyword research, set match types and negatives, and harvest search terms every week
• Adjust bids and budgets daily to hit our ACoS and TACoS targets
• Launch new products, like our 1 oz snack packs and 3.5 oz bags, and push them up the rankings
• Manage placements, dayparting and competitor targeting
• Work with our team on listings, main images, A+ content and coupons to raise conversion
• Track organic rank on our top keywords and explain what’s moving and why
• Send a weekly report every Monday on spend, sales, ACoS, TACoS, top keywords and next steps

How You’ll Be Measured

• ACoS and TACoS against target every week
• Organic rank on our top 20 keywords
• New products reaching page 1 within 60 days of launch

Working Hours

Monday to Friday: 7:00 PM – 3:00 AM Pakistan Standard Time, on-site in Malir, Karachi (9:00 AM – 5:00 PM US Eastern Time).

Qualifications

• 3+ years running Amazon PPC for US brands
• At least $50,000 a month in ad spend managed yourself
• Proven results with real numbers: ACoS and sales before and after
• Expert in Seller Central and Amazon Ads Campaign Manager
• Strong in Excel or Google Sheets and bulk files
• Clear written and spoken English for reports and calls with our US team
• Strong collaboration skills and comfortable owning results
• Experience with food, snacks, supplements or other CPG on Amazon
• Helium 10, Data Dive, Pacvue or Perpetua
• Launching new products from zero reviews
• Amazon DSP or Amazon Marketing Stream

What We Offer

• Performance bonus tied to Amazon sales growth
• Direct access to the founders, with no layers in between
• Paid leave and public holidays
• Room to grow into Head of Amazon as we scale