Amazon A/B Testing Manager

Livaclean; Lahore; À distance; PKR 16 620 000 - 24 931 000; Plein temps

Résumé du poste

Livaclean, a fully remote ecommerce brand specializing in pimple patches and skincare, seeks a Brand Manager to own Amazon listings across marketplaces, driving CVR and organic ranking through data-driven decisions.

You’ll collaborate with PPC and design teams, run structured A/B tests, optimize titles, images, bullets and keywords, and build scalable processes that ensure listing health and policy compliance.

Qualifications

• 3–5+ years of Amazon brand management or listing optimization experience.
• Proven track record running A/B tests with measurable improvements.
• Deep understanding of Amazon SEO, consumer psychology, and CTR/CVR drivers.
• Ability to analyze data and translate into actionable insights.
• Experience collaborating with designers and PPC teams.
• Strong written communication and organizational skills.

Responsabilités

• Develop and maintain an A/B testing roadmap across product listings.
• Run continuous tests on titles, images, bullets, A+ content, storefronts, and pricing.
• Analyze test outcomes and optimize based on data-driven insights.
• Document results and build repeatable testing frameworks.
• Optimize titles, bullets, back-end keywords, and descriptions for SEO and conversion.
• Collaborate with designers on image stacks and infographics.
• Improve Brand Story, A+ content, and ranking strategies.
• Support PPC with optimized creatives for launch and growth.
• Maintain listing health and compliance and track KPIs.

Connaissances

Amazon brand management

A/B testing

Data analysis

Cross-functional collaboration

Communication

Description du poste

About The Company

Livaclean is a 7-year-old ecommerce brand specializing in pimple patches and skincare products, with strong presence in the U.S. and Canada and expanding into Europe, Mexico, and Brazil. We operate as a fully remote team across Pakistan, Philippines, India, and Latin America.

Role Overview

The Brand Manager will own the end-to-end optimization of Amazon product listings across all marketplaces. This role focuses heavily on A/B testing, creative experimentation, and data-driven decision‑making to maximize conversion rates (CVR) and organic ranking. You will collaborate closely with the PPC team, design team, and leadership to drive measurable improvements in sales performance.

Key Responsibilities

A/B Testing & Experimentation

• Develop and maintain a structured A/B testing roadmap.
• Run continuous tests on titles, images, bullets, A+ content, storefronts, and pricing.
• Analyze test outcomes and optimize based on data-driven insights.
• Document results and build repeatable testing frameworks.

Listing Optimization

• Optimize titles, bullets, back-end keywords, and description for SEO + conversion.
• Ensure listings align with brand voice and marketplace policies.
• Partner with designers on image stacks, infographic ideas, and differentiators.
• Improve A+ content, Brand Story, and comparison charts.

Conversion Rate Improvement (CRO)

• Identify friction points using data (brand analytics, CVR trends, session data, search query performance).
• Improve click-through rate (CTR), glance views, and organic rank.
• Conduct competitor analysis and implement insights.

Launch & Growth Strategy

• Support PPC team with optimized creatives for launch.
• Build listing launch checklists and ranking strategies.
• Ensure global marketplace listings follow cultural and linguistic best practices.

Cross-functional Collaboration

• Work with PPC team on coordinated experiments and messaging.
• Guide designers with test ideas and creative instructions.
• Communicate progress and insights to leadership weekly.

Operational Ownership

• Maintain listing health and compliance.
• Track KPIs like CVR, CTR, TACOS, ranking, and review velocity.
• Build SOPs for testing, optimization, and creative briefing.

Requirements

Must-Have

• 3–5+ years Amazon brand management or listing optimization experience.
• Proven track record running A/B tests with measurable improvements.
• Deep understanding of Amazon SEO, consumer psychology, and CTR/CVR drivers.
• Ability to analyze data and translate into actionable insights.
• Experience collaborating with designers and PPC teams.
• Strong written communication and organizational skills.

Nice-to-Have

• Experience in beauty, skincare, or supplements.
• Experience across multiple Amazon marketplaces (EU, CA, MX, BR).
• Prior work with remote, multinational teams.
• Basic knowledge of PPC structure and performance metrics.