WFH D2C Ad Copywriter

BruntWork; Metro Manila; Remote; PHP 4,083,000 - 6,910,000; Full time

Benefits offered by this job

Permanent work from home

Immediate hiring

Health Insurance Coverage for eligible

Job summary

BruntWork seeks a research-driven D2C Ad Copywriter to craft conversion-focused primary text, headlines, hooks, and variations for Meta ads and product descriptions. This remote role (40 hours/week CET) will work under a Senior Creative Strategist, translating briefs into compelling copy with a proven portfolio of ads that ran.

The ideal candidate demonstrates real experience with high ad spend, thorough audience research, native-level English, and the ability to produce multiple

Qualifications

• Real D2C ad copywriting experience at high spend.
• Evidence-based copywriting using customer research and reviews.
• Native-level or fluent written English with strong grammar and tone.
• Ability to execute briefs precisely and turn them into multiple variations.
• Portfolio of actual ad copy that ran.

Responsibilities

• Decide wording, hook angles, and tone within briefs for variations.
• Translate briefs into engaging copy without owning strategy or visuals.
• Produce copy for high-volume testing and rapid iterations.
• Collaborate with the Senior Creative Strategist and adhere to CET hours.

Skills

D2C ad copywriting

Research skills

Excellent written English

Volume testing mindset

Portfolio of running ads

Job description

Job Overview

We are seeking a research-driven D2C Ad Copywriter to write conversion-focused primary text, headlines, hooks, and variations for Meta ad campaigns and product descriptions. Working under the guidance of our Senior Creative Strategist, you will translate creative briefs into engaging written copy without overseeing strategy, media buying, or visual design. The ideal candidate has proven experience writing ad copy for high-spend D2C brands, gathers insights from customer research, and thrives in high-volume testing environments. This is a full-time remote role operating 40 hours per week during Central European Time (CET) business hours.

Schedule:

• Monday to Friday, flexible schedule within the client’s business hours (Central European Time, 40 hours per week)

Scope of Work:

• Decides without asking us — The specific wording and hook angles within a given brief, the structure and length of variations, and tone-of-voice execution within our brand guidelines.
• Doesn't own — The underlying messaging strategy and brand positioning (that's the Strategist's), the visual or video production of the ad itself (that's the Video Editor's and Graphic Designer's), review/approval of finished copy (also the Strategist's), and media buying, testing or launching ads is handled by the media buyer once the Strategist has signed off.

What We Want:

• Real D2C ad copywriting experience at meaningful spend — Has written ad copy for D2C brands spending at least $100,000 USD/month on advertising, and understands what makes copy convert at that level of spend. As with our other creative hires, brand size or reach isn't the qualifier, real experience at meaningful spend is.
• Research-driven — Strong research skills — gathers and applies competitor analysis, customer reviews, and audience insight into the copy itself, rather than writing from assumption.
• Excellent written English — Native-level or fully fluent written English, with sharp attention to grammar, clarity, and tone. This is non-negotiable for ad copy that has to convert.
• Executes precisely — Comfortable executing someone else's messaging direction and angle exactly as briefed, this is not a role for someone who wants to set brand positioning or campaign strategy independently.
• Built for volume and testing — Can turn one brief into multiple hooks and variations for testing, not one polished piece over a long timeline.
• Real portfolio — A portfolio of actual ad copy that ran, not just generic website, blog, or brand copywriting samples.

What We Don’t Want:

• No real ad copywriting background — A generalist content writer or blogger with no experience writing ads that actually ran.
• Ad experience limited to small spend — Ad copy experience limited to brands spending well under $100,000 USD/month, regardless of how polished the writing looks.
• Weak written English — Inconsistent grammar, clarity, or tone in their own writing samples, this is a precision role.
• Wants to set brand positioning or messaging strategy rather than execute a brief precisely.
• Can't produce at volume — Used to one polished deliverable over a long timeline rather than multiple hooks/variations per brief.
• Only generic website or blog copy, no portfolio of actual running ad copy.
• Wants to be involved in media buying, testing, or launching ads — That's explicitly not part of this role.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations