Web Data Specialist

Nestlé; Meycauayan; Hybrid; PHP 480,000 - 720,000; Full time

Job summary

Nestlé Business Services AOA, Inc. seeks a Data & Analytics specialist to own web and mobile app analytics across Markets and Central teams. You will define KPIs, partner with Product Owners on opportunities, and lead reporting that drives business decisions with high accuracy.

You'll collaborate with Engineers and Data Engineers to ensure data quality and reliable insights, while supporting SEO and marketing analytics in a global food company.

Qualifications

• Experience in Digital Technologies and Data & Analytics for web and mobile apps.
• Strong knowledge of data visualization and dashboards.
• Proficient in Google Analytics (UA & GA4).
• Experience with A/B testing and experimentation.
• Excellent communication and stakeholder coordination.
• Knowledge of SEO and marketing in food industries a plus.

Responsibilities

• Serve as SPOCs for Data & Analytics for Markets and Central stakeholders.
• Work as a domain expert for web and mobile app analytics and KPI definitions.
• Identify opportunities for product improvements with Product Owners.
• Support A/B testing by selecting metrics, setting up tracking, and analyzing results.
• Collaborate with Engineers on tracking specs and standards.
• Support data quality efforts with Data Engineers.
• Deliver reports aligned to goals with high quality and accuracy.
• Create SOPs and documentation.

Skills

Data & Analytics

Web analytics

Google Analytics (GA4)

SQL

Data visualization

A/B testing

Project Management

Communication skills

Education

University degree in Marketing/CS/Maths

Tools

Google Data Studio

Power BI

Google Analytics

GA4

Jira/SharePoint/Azure

Job description

Position Snapshot

Location: Meycauayan, Bulacan, PH

Company: Nestlé Business Services AOA, Inc.

Full-time, Hybrid

Position Summary

Joining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

Our Team in Nestlé Business Services is in charge of delivering world class business support to our colleagues and clients in Nestlé globally. We are committed to deliver with passion, reliability, innovation, discipline and excellence. Are you ready to join us?

A day in the life of...

• Serve as SPOCs in terms of Data & Analytics for Markets and Central stakeholders in relation to digital power properties present in the Business Digital Ecosystem (websites and mobile apps).
• Working as a domain expert for web and mobile apps analytics – working on business and technical definitions of KPIs connected to web/mobile app users, their engagement, the definitions of conversions and the main core business objectives.
• Working with the Product Owners on identifying key opportunities for product improvements and verifying the effectiveness of introduced changes.
• Supporting the process of A/B testing features or campaigns with choosing the right metrics to optimise, setting up the tracking, analysis of the results and providing recommendations.
• Cooperating with Engineers on tracking specifications, making sure they’re built according to our standards.
• Working with Data Engineers supporting other pillars on a daily basis to ensure data quality and goals alignment.
• Execute website optimization process regarding to brief from Business/Market, build, explain and deliver reports according to goals with high agreed quality and First-Time-Right.
• Create and maintain Standard Operating Procedures and documentation.
• Create recommendations and insights based on agreed KPIs and business objectives.
• Create detailed guide for technical team who are responsible for implementing recommendations upon business approval.
• Cooperate between different team (Business/Market, technical agency, IBS team) to make sure that implementing necessary recommendations will be deliver on time and with high quality.
• Organize and run trainings with Nestlé internal and external third parties on selected topics.
• Support continuous data validation processes to assure data quality and accuracy.

What Will Make You Successful

• University Degree ideally specialized in Marketing, Public Relations, and/or Computer Science, Maths or any other related fields.
• 2+ years of experience in Digital Technologies and Data & Analytics fields (focused in Website and Mobile Apps analytics).
• Deep understanding of using data visualisation tools (Google Data studio, Power BI), product analytics dashboarding is a plus.
• Basic SQL knowledge.
• Deep knowledge of Google Analytics (Universal Analytics and GA4).
• Project Management skills and knowledge of agile methodologies (Scrum, Kanban).
• Knowledge of Google Optimize and experience doing A/B testing.
• Basic understanding of Google Tag Manager.
• Proven Web Analytics experince (previous projects and experience).
• Excel advanced knowledge (analyze & structure data).
• Basic understanding on how website data layer works in Drupal CMS.
• High mathematical/analytical skills.
• Understanding marketing processes.
• High communication skills and coordination of multiple stakeholders in complex and fast changing environments.
• Data warehouse and cloud solutions basic understanding (GCP, BigQuery, Azure).
• Would be a plus: Experience in SEO, Marketing in food industries, HTML, CSS. Ability to work with ticketing and workflow tool (Jira, Sharepoint, Azure).