VSL Direct Response Video Editor

KittySpout; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

KittySpout is seeking a Direct Response Video Editor to manage multiple ad projects focusing on paid Meta ads (VSLs, short and long form). You will transform raw UGC into high-converting direct response videos, delivering volume with quality while aligning to the brand’s performance goals.

The role demands 3+ years of experience, proficiency in Adobe Premiere Pro, and a remote-working setup. You will work on a fast-growing DTC brand selling stainless steel pet products, collaborating closely

Qualifications

• 3+ years of work experience editing direct response videos for DTC brands.
• Experience creating short-form and long-form Meta VSLs.
• Proficiency with Adobe Premiere Pro and AI-assisted workflows.
• Strong understanding of direct response principles and data-driven feedback.

Responsibilities

• Edit VSLs and DR video ads with AI-first workflows.
• Produce 8 ad briefs per week with high volume and quality.
• Collaborate with the creative strategy team to bring ad concepts to life.
• Review scripts for hooks and direct-response elements; optimize for conversions.
• Stay updated on trends and maintain brand consistency across videos.
• Deliver consistent, on-brand ads that scale across paid channels.

Skills

Direct response editing

Video editing

Meta/Facebook ads

Volume production

Creative storytelling

Overtime flexibility

Tools

Adobe Premiere Pro

Job description

Job Description

KittySpout / DoggySpout is looking for a Direct Response Video Editor to join our team! As our video editor, you will be responsible for editing, producing, and managing multiple creative projects with a heavy focus on paid ad creatives for Meta Platforms - VSLs, short and long form. Youll take raw UGC and transform it into high-converting direct response ads that scale across our paid channels. We spend $2,000,000+ per month on Meta. We are looking to hire someone with 3+ years of work experience. The ideal candidate has deep DTC experience editing paid ads, understands direct response principles, runs a current AI stack in production, and delivers volume and quality in the same week without being chased.

Who are we?

KittySpout is a premium DTC brand selling stainless steel cat water fountains, filters, and accessories. We sell across Shopify, Amazon, and Chewy, and were one of the fastest-growing brands in the pet space — $22M+ in revenue and targeting $45-50M in 2026. We recently launched DoggySpout, expanding into an entirely new vertical and customer base. Were lean, we move fast, and every person on this team has a massive impact on the business.

What is our culture like & who is a good fit?

Culture-fit is our #1 factor when hiring! We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We utilize creativity to do more with less - and quickly. We use data to make decisions and live by the following three core values: work smart, overdeliver, speed is king, and better everyday. We love learning - every problem is an opportunity to grow.

If you want a stress-free corporate 9-5 job, this isnt it.

If you want to challenge yourself and shape a fast-growing company, work directly with the founders, and see huge career growth by playing a big role in scaling it to $100m+... If you want to drive results with a group of passionate, smart, hardworking people, work in an environment without politics or corporate chicanery, and play a big part in our growth being hands-on and active, all while having a generous performance bonus structure — then youve come to the right place.

Key Objectives

• Consistent output of 8 ad briefs per week, maintaining volume and quality simultaneously.
• Increase your performance bonus by analyzing prior video metrics to increase views and conversions.
• Apply direct-response copywriting principles to review scripts.
• Operate with a high degree of autonomy, managing your daily workload efficiently to meet deadlines without needing hand-holding or frequent check-ins.
• Quickly learn and master new tools and software, and editing techniques as social media trends evolve, often with less than a days notice.
• Ensure every video meets our exacting quality standards and perfectly matches the provided instructions, minimizing the need for revisions.
• Maintain clear, proactive communication with the company founders and executive team, providing updates when necessary.
• Create ad variations and iterations to scale winning ads and improve performance.
• Collaborate with the creative strategy team to bring ad concepts to life.
• Apply direct response marketing principles to editing (hooks, problem/solution flow, testimonials, CTAs).
• Stay up to date on internet trends and editing styles to ensure our ads feel native and engaging.

• Fully remote.
• Fluent in English.
• Proven experience creating short-form direct-response videos for DTC brands.
• Proven experience with professional video-editing software is required. We have a strong preference for Adobe Premiere Pro
• Paid Ad Focus: Proven experience editing Meta/Facebook paid ads that convert.
• Volume: Comfortable producing 8 ad briefs per week.
• Tools: Proficiency in Adobe Premiere Pro
• Creative & Analytical Mindset: Ability to combine storytelling with data-driven feedback to refine and improve ads.
• No issue working overtime or on weekends if needed. Youre passionate about your work and excited by the idea of producing ads that millions will see.
• Excellent cultural fit as per our values above.
• Excited to play a big role in scaling the company and work closely with the founders.
• Deep DTC Experience: You can name the brands and the spend levels behind your work — not just categories.
• Meta VSLs: Proven experience with short and long form Meta VSLs. Long form is the bulk of what we run.
• AI Stack: You run a current AI stack in production, not one you tried once.
• Output: You deliver volume and quality in the same week, without being chased.

KPIS you will own

• 8 ad briefs per week Quota
• 80% First-Pass Approval Rate: At least 80% of submissions require no revisions.

Accountabilities

• Deliver 8 ad briefs per week
• Edit VSLs and DR video ads with AI-first workflows
• Weekly iterations on top-performing ads to drive continuous improvement.
• Ensure ads are visually compelling, on-brand, and optimized for performance.
• Stay plugged into social media/UGC trends to keep our creatives fresh and competitive.
• Troubleshoot underperforming campaigns by testing different edits, structures, and hooks.