Vice President, Global B2B Marketing

TDCX, Inc.; Pasig; On-site; PHP 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Attractive remuneration

Medical and social security

World-class workspaces

Learning & development

Flexible working arrangements

Public transport access

Job summary

TDCX, Inc. seeks an accomplished global B2B marketing leader to define and own the marketing strategy across markets. You will steer brand guidelines, content strategy, digital campaigns, and ABM programs to drive enterprise pipeline while collaborating with cross‑functional teams across APAC, EMEA, and the Americas.

This role offers a hybrid setup in the Philippines, with strong learning and development plans, world-class workplaces, and a culture that rewards innovation and impact.

Qualifications

• 15+ years of B2B marketing experience, with at least 5 years in a senior leadership role.
• Proven track record building brand and enterprise pipeline across regions including APAC.
• Hands-on expertise across brand management, content strategy, digital advertising, ABM, and social media.
• Comfortable leading from an Asia hub across APAC, EMEA, and the Americas.
• Experience using AI to scale content, personalization, and campaign performance.
• Exceptional storytelling and executive presence.

Responsibilities

• Define and own the global B2B marketing strategy, aligned with growth priorities and key markets.
• Develop, maintain, and enforce brand guidelines across markets, units, materials and digital channels.
• Build and run a global content strategy mapped to buyer journey from awareness to renewal.
• Manage the global website and SEO strategy with a focus on conversion and lead capture.
• Own TDCX's corporate social media presence, with LinkedIn as the priority channel for enterprise buyers.
• Lead, build, and develop a high-performing global marketing team across brand, content, creative, digital and operations.

Skills

Brand management

Content strategy

Digital advertising

ABM

Social media

Executive presence

Storytelling

Leadership

Job description

At TDCX, we believe that every career move should propel you forward. Work alongside innovative teams, support the growth of the world’s most forward-thinking brands, and explore what’s possible when human expertise meets technology. Together, we’ll enable the future — starting with yours.

Enable your future

At TDCX, we believe that every career move should propel you forward. Work alongside innovative teams, support the growth of the world’s most forward-thinking brands, and explore what’s possible when human expertise meets technology. Together, we’ll enable the future — starting with yours.

Top reasons to work with TDCX

• Attractive remuneration and great perks
• Comprehensive medical, insurance, and social security coverage
• World-class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive work culture that enables your future
• Easy-to-access location with direct public transport links
• Flexible working arrangements
• Coaching and mentoring from experts in your field
• Join a global company, winner of hundreds of industry awards

What is your mission?

• Define and own the global B2B marketing strateg, aligned with TDCX's growth priorities, target industries, and key markets
• Develop, maintain, and enforce brand guidelines across all markets, business units, sales materials, proposals, and digital channels.
• Build and run a global content strategy mapped to the buyer journey, from awareness through to proposal and renewal.
• Manage the global website and SEO strategy, with a strong focus on conversion, discoverabilty in AI-driven search, and lead capture.
• Own TDCX's corporate social media presence, with LinkedIn as the priority channel for enterprise buyers.
• Lead, build, and develop a high performing global marketing team across brand, content, creative, digital, and operations.
• Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.

Who are we looking for?

• 15+ years of B2B marketing experience, with at least 5 years in a senior leadership role, ideally in BPO, CX, IT services, consulting, SaaS, or adjacent industries.
• Proven track record building brand and generating enterprise pipeline across multiple regions, ideally including APAC.
• Deep hands-on expertise across brand management, content strategy, creative direction, digital adveristing, ABM, and social media.
• Strong commerical mindset, comfortable being measured on pipeline and revenue contribution, not only on activity..
• Comfortable leading from an Asia hub while working across time zones with stakeholders and buyers in APAC, EMEA, and the Americas.
• Practical experience using AI to scale content, personalization, and camapaign performance.
• Exceptional storytelling and executive presence, able to turn complex operations and AI topics into a clear, credible client narrative.

About TDCX

Singapore-headquartered TDCX is a leading global business process outsourcing (BPO) company that provides customer experience (CX) solutions, sales and digital marketing services, and content moderation for clients across various industries. These include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology and, travel and hospitality.

With a focus on helping companies enable the future, TDCX’s smart, scalable approach—driven by innovation and operational precision—positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 37 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe and the United States. For more information, please visit www.tdcx.com.