We're looking for a TikTok Shop and E-Commerce Manager to own and scale the TikTok Shop presence and broader e-commerce ecosystem for a fast-growing better-for-you snack brand. You will manage TikTok Shop end to end, run creator and affiliate programs with a direct focus on revenue, launch and optimize paid ads across multiple platforms, and expand what works on TikTok into Shopify, Amazon, Walmart, Faire, and other wholesale channels.
This is a senior, execution-focused role. You must come in as a TikTok expert with a proven track record of driving revenue through TikTok Shop. This is not a role for someone learning TikTok on the job. If you have built TikTok Shop into a meaningful revenue channel before, understand the full stack from creator strategy to paid ads to listing optimization, and can operate without established processes, this role is a strong fit.
Why You'll Want to Join
- You will be paid in USD (bi-monthly: every 15th and 30th)
- Paid Time Off in accordance with company policy
- Observance of Holidays per company guidelines
- 100% remote setup so you can work wherever you're most productive
- This role requires availability during US business hours
- Own the full TikTok Shop and e-commerce function for a growing CPG brand with real retail traction
- High-ownership role with direct accountability for revenue performance across multiple channels
What You'll Work On
TikTok Shop Ownership
- Own TikTok Shop end to end including product listings, pricing, promotions, storefront management, and creator strategy
- Drive revenue through both organic content and paid ads on TikTok
- Manage and scale the creator and affiliate program with a clear focus on sales output, not just content volume
- Expand successful TikTok strategies into other e-commerce channels as they are proven
Paid Advertising
- Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Ads, and other relevant channels
- Monitor and improve key performance metrics including ROAS, CAC, conversion rate, and AOV
- Make fast, data-driven decisions and iterate quickly based on performance
Multi-Channel E-Commerce Management
- Manage and optimize product listings across Shopify, Amazon, Walmart, Faire, and other wholesale platforms for conversion and discoverability
- Identify opportunities for bundling, merchandising, and pricing optimization across channels
- Manage inventory flow across channels to prevent stockouts and overages
- Expand learnings from TikTok into the broader e-commerce stack
Reporting and Performance Analysis
- Analyze performance data across all channels and provide clear, actionable recommendations
- Maintain consistent reporting with insights that directly inform decisions and improve results
- Track and report on conversion rates, ROAS, CAC, AOV, and channel-level revenue contribution
What You Bring
- Proven track record managing TikTok Shop with measurable, attributable revenue results
- Deep expertise in TikTok including content strategy, creator management, affiliate programs, and paid ads
- Hands-on experience scaling TikTok Shop from early stage to meaningful revenue
- Experience managing at least one additional platform such as Amazon, Walmart Marketplace, or Shopify
- Strong performance marketing background with direct experience running and optimizing paid ads
- Data-driven with the ability to make fast decisions and iterate without waiting for perfect information
- Comfortable operating in a fast-paced environment without established processes
- Strong ownership mentality with full accountability for results
Nice to Have
- Experience in CPG, food and beverage, or better-for-you consumer brands
- Familiarity with Faire or wholesale e-commerce platforms
- Background managing Amazon Seller Central or Walmart Seller Center independently
- Experience building creator or affiliate programs from scratch rather than inheriting existing relationships