Thought Leadership Specialist

Optum Philippines; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Optum Philippines is seeking an experienced content leader to develop and manage thought leadership assets across white papers, blogs, briefs, webinars, and video content. You will partner with creative teams, SMEs, and agencies to deliver brand-compliant narratives and oversee editorial workflows.

You will drive AI-enabled content workflows, coordinate webinar production, and monitor performance metrics to inform strategy, while ensuring compliance with brand and regulatory standards.

Qualifications

• 7–9 years total experience with 3–5+ years in content development, thought leadership, or marketing communications.
• Strong writing, editing, and content production skills with high attention to detail and brand voice.
• Familiarity with CMS, webinar platforms, and basic video production workflows.
• Experience using AI-based tools for content creation, summarization or optimization preferred.
• Proven ability to manage multiple projects, deadlines and stakeholder inputs in a fast-paced environment.

Responsibilities

• Execute the thought leadership content plan by developing and managing assets (white papers, blogs, briefs, webinars, video).
• Partner with creative teams, subject matter experts, and agencies to ensure brand-compliant content.
• Manage day-to-day editorial operations—drafting, editing, reviews, approvals, accessibility checks.
• Support AI-enabled workflows for drafting, summarization, repurposing, and optimization within governance standards.
• Coordinate webinar and video production logistics—agendas, scripts, timelines, speaker coordination, post-production assets.
• Track and report content performance metrics (views, downloads, engagement, lead influence) and identify trends.
• Ensure all content meets brand, legal, regulatory, and compliance requirements prior to publication.

Skills

Content development

Thought leadership

Editorial experience

AI content tools

Project management

Brand voice

Education

Bachelor’s degree in marketing, communications, journalism, or related field

Tools

Content management systems

Webinar platforms

Video production workflows

Job description

Key Responsibilities

• Execute the thought leadership content plan by developing and managing assets such as white papers, blogs, executive briefs, webinars, and video content.
• Partner closely with creative teams, subject matter experts, and agencies to produce high-quality, brand-compliant content aligned to established narratives and POVs.
• Manage day-to-day editorial operations including drafting, editing, version control, reviews, approvals, and accessibility checks.
• Support implementation and scaling of AI-enabled workflows for content drafting, summarization, repurposing, and optimization within defined governance standards.
• Coordinate webinar and video production logistics, including agendas, scripts, timelines, speaker coordination, and post-production assets.
• Track and report on content performance metrics such as views, downloads, engagement, and basic lead influence, highlighting trends and execution insights.
• Ensure all content meets brand, legal, regulatory, and compliance requirements prior to publication.

This role works in close partnership with the Channel Lead – Thought Leadership and collaborates with global creative, digital, social, direct marketing, analytics, legal, and compliance teams. The role operates primarily asynchronously, with structured overlap for reviews, clarifications, and delivery milestones.

Required Qualifications

• Overall 7-9 years of experience with 3–5+ years of experience in content development, thought leadership programs, or marketing communications.
• Strong writing, editing, and content production skills with a high attention to detail and brand voice.
• Familiarity with content management systems, webinar platforms, and basic video production workflows.
• Experience using AI-based tools for content creation, summarization, or optimization preferred.
• Proven ability to manage multiple projects, deadlines, and stakeholder inputs in a fast-paced environment.

Education

• Bachelor’s degree in marketing, communications, journalism, or a related field required.