Strategic SEM Specialist - Lead Gen & Conversions

Asiacruit BPO, Inc.

Makati

On-site

PHP 480,000 - 780,000

Full time

14 days+

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Benefits offered by this job

Competitive compensation

Job summary

Asiacruit BPO, Inc. is seeking an SEM Specialist to plan, execute, and optimize paid search campaigns for dental and hospitality clients.

You will collaborate with account managers, creative teams, and analytics partners to drive efficient lead and booking volume. The role requires hands-on SEM execution, data analysis, and creative testing to deliver measurable performance and continuous improvement across Google Ads, YouTube ads when applicable, and cross-channel efforts.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.
2+ years hands-on SEM experience managing paid search campaigns, preferably for local service businesses.
Experience optimizing campaigns for appointments, leads, or bookings.
Proven expertise with Google Ads, Google Analytics, Google Tag Manager, and related interfaces.
Strong analytical skills with data-driven decision making and A/B testing.

Responsibilities

Plan, launch, and manage PPC campaigns across Google Ads and networks.
Conduct keyword research and mapping; identify high-intent keywords.
Continuously optimize bids, ads, and landing pages to improve CTR and conversions.
Write and test compelling ad headlines and descriptions; run A/B tests.
Track performance with Google Analytics, Looker Studio; report CTR, CPC, conversion rate, CPA, ROAS.
Set up and maintain conversion tracking with GTM and GA events.
Manage budgets across campaigns to maximize ROI; monitor competitors.
Monitor ad performance and opportunities for improvement across channels.