Strategic Planning Director – Brand & Growth

Merkle; Makati; Hybrid; PHP 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Hybrid work arrangement

Volunteer leave - One Day for Change

Access to dentsu University

Never Before Awards & social impact

Job summary

Dentsu Creative in Makati is seeking an Associate Planning Director to lead development and delivery of strategic thinking across brands and clients, translating challenges into brand strategies and creative solutions. You will partner with senior leadership, creative teams, and clients to drive strategic excellence and meaningful business outcomes.

You will mentor junior strategists and collaborate with multidisciplinary teams to elevate the quality of strategic work and contribute to agency

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Significant experience in brand strategy, strategic planning, advertising, consumer insights, or a related discipline, with demonstrated experience handling multiple brands and strategic projects.
• Strong expertise in consumer insights, data interpretation, brand positioning, cultural trends, and translating complex information into compelling strategic recommendations and creative briefs.
• Proven leadership and people development capabilities, with experience mentoring, coaching, or managing junior team members.
• Excellent client management, presentation, storytelling, and communication skills, with the ability to influence senior stakeholders, lead strategic discussions, and drive collaborative solutions.

Responsibilities

• Lead the development and delivery of strategic thinking across assigned brands and clients, translating business challenges, consumer insights, and market opportunities into impactful brand strategies and creative solutions.
• Partner with senior strategy leadership, creative teams, and clients to drive strategic excellence, inspire innovative thinking, and deliver meaningful business outcomes.
• Provide leadership, mentorship, and direction to junior strategists, fostering a collaborative and high-performing strategy team.
• Strategic Leadership & Direction: Lead the development of strategic outputs across multiple brands, including brand strategies, creative briefs, research reports, strategic POVs, selling narratives, and go-to-market plans, ensuring alignment with client objectives and business priorities.
• Creative & Strategic Excellence: Act as a strategic partner to creative and brand teams, leveraging consumer insights, data, and cultural intelligence to inspire creative thinking, challenge conventional approaches, and identify opportunities for brand growth and innovation.
• Team Leadership & Development: Lead, mentor, and develop junior strategists, providing strategic direction, guidance, and constructive feedback while building their capabilities and encouraging independent thinking.
• Client & Stakeholder Partnership: Build and strengthen relationships with senior and mid-level marketing clients, establishing credibility as a trusted strategic advisor. Proactively identify opportunities to add value, address business challenges, and strengthen client partnerships.
• Cross-functional Collaboration & Business Impact: Work closely with multidisciplinary teams across strategy, creative, media, and other agency functions to deliver integrated solutions, elevate the quality of strategic work, and contribute to new business opportunities and overall agency growth.

Education

Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field

Job description

Dentsu Creative in Makati is seeking an Associate Planning Director to lead development and delivery of strategic thinking across brands and clients, translating challenges into brand strategies and creative solutions. You will partner with senior leadership, creative teams, and clients to drive strategic excellence and meaningful business outcomes.

You will mentor junior strategists and collaborate with multidisciplinary teams to elevate the quality of strategic work and contribute to agency