Strategic Marketing Manager: Data-Driven Campaigns & Budget

Hammerjack Pty Ltd; Philippines; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

Hammerjack Pty Ltd in the Philippines is seeking a Marketing Manager to develop and supervise all marketing campaigns for the brand, monitor advertising strategies of competitors, manage employees, and coordinate with departments, vendors and agencies to implement campaigns.

The role sets a marketing budget aligned with business plans, ensures expenditures are within the budget, and leverages digital marketing and data analytics to optimize campaigns across channels while collaborating with

Qualifications

• At least 3 years experience in the same capacity preferably in retail industry.
• Advanced Digital Marketing & Data Analytics.
• High negotiation, market awareness and sense of urgency.

Responsibilities

• Responsible for the development and supervision of all marketing and communications strategies and successful execution of campaigns for the brand/s;
• Sets marketing budget aligned with the business plans and ensures expenditures are within set budget;
• Create strong media-neutral communication ideas and effective media plan in coordination with concerned departments and advertising/PR agencies, as applicable, and ensures implementation as planned;
• Keeps abreast with market and industry trends by regularly monitors advertising and promotional efforts of competitors and media partners;
• Presents post-promotion or event evaluations on its effectiveness including actual expenses and ROI;
• Managing communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets to implements the campaign;
• Adopts technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels;
• Collaborates with sales or marketing representatives to fully understand product and communication needs.
• Conducts and analyzes customer survey results, demographics and feedback data to develop new ideas. marketing strategy and advertising in improving sales;
• Drives, train and engage concerned parties to achieve business objectives; Evaluates performance and implements discipline when necessary;

Skills

Advanced digital marketing

Data analytics

Negotiation

Job description

Hammerjack Pty Ltd in the Philippines is seeking a Marketing Manager to develop and supervise all marketing campaigns for the brand, monitor advertising strategies of competitors, manage employees, and coordinate with departments, vendors and agencies to implement campaigns.

The role sets a marketing budget aligned with business plans, ensures expenditures are within the budget, and leverages digital marketing and data analytics to optimize campaigns across channels while collaborating with