Strategic Market Insights Lead

Treasure Island Industrial Corporation; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Treasure Island Industrial Corporation in Cebu City is seeking a Market Research Manager to lead the market research function, build frameworks for gathering and analyzing market data, and deliver actionable insights to support growth.

You will collaborate with sales, marketing, product innovation, supply chain and finance to inform customer-centric decisions, assess market demand, competitive landscape and opportunities for expansion into new markets.

Qualifications

• Degree in Marketing, Business Admin, Economics, Statistics, or related field.
• Proficient in data analytics tools (Power BI, SPSS, Nielsen, Tableau).
• Strong understanding of architectural and industrial coatings, with quantitative and qualitative research methods.
• 5–10 years of experience in market research, insights, or business intelligence.

Responsibilities

• Lead the market research function and develop frameworks for gathering and analyzing market data.
• Collaborates with sales, marketing, product innovation, supply chain and finance to support customer-centric decision-making information.
• Provide insights on customer needs, customer behavior, market demand, competitive landscape and industry trends for expansion into new markets and growth opportunities.

Skills

Market research

Data analytics

Research methods

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business Administration/Economics/Statistics

Tools

Power BI

SPSS

Nielsen

Tableau

Job description

Treasure Island Industrial Corporation in Cebu City is seeking a Market Research Manager to lead the market research function, build frameworks for gathering and analyzing market data, and deliver actionable insights to support growth.

You will collaborate with sales, marketing, product innovation, supply chain and finance to inform customer-centric decisions, assess market demand, competitive landscape and opportunities for expansion into new markets.