Specialist - S&M - Digital Marketing 4B

Genpact Services LLC (Philippines branch); Muntinlupa; Hybrid; PHP 402,000 - 670,000; Full time

Job summary

Genpact Philippines seeks a Specialist - S&M - Digital Marketing to develop and implement cross-channel campaigns, monitor performance, and optimize ROI. You will manage social media, conduct market research, and collaborate with cross-functional teams to align digital strategies with business goals.

The role requires English fluency and a strong marketing background; certifications in digital marketing are preferred.

Qualifications

• Bachelor's degrees in Business Administration, Communications, Marketing, or Sales; Master's in Marketing is a plus.
• Certifications in Digital Marketing (Digital Marketing Institute), Google Ads Search, and HubSpot Content Marketing.
• Strong skills in B2B sales, content management, marketing analytics, online advertising, and social media.

Responsibilities

• Develop and implement digital marketing campaigns across multiple online channels.
• Monitor, analyze, and report key performance metrics to optimize ROI.
• Manage and maintain social media platforms; engage with the online community.
• Conduct market research to identify trends, opportunities, and audience insights.
• Collaborate with cross-functional teams to align digital strategies with business objectives.
• Utilize analytics tools to track performance and make data-driven recommendations.

Skills

B2B Sales

Content Management

Digital Marketing Analytics

Online Advertising Sales

Sales

Social Media

Education

Bachelors in Business Administration

Bachelors in Communications

Bachelors in Marketing

Bachelors in Sales

Masters in Marketing

Tools

Google Ads

HubSpot

Digital Marketing Institute Certification

Job description

Specialist - S&M - Digital MarketingReady to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.Job DescriptionResponsibilities: Develop and implement digital marketing campaigns across multiple online channels to drive brand awareness and customer engagement. Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI. Manage and maintain social media platforms, engaging with the online community to enhance brand presence. Conduct market research to identify emerging trends, opportunities, and audience insights. Collaborate with cross-functional teams to ensure alignment of digital marketing strategies with business objectives. Utilize analytics tools to track campaign performance, identify areas for improvement, and make data-driven recommendations. Stay updated with industry best practices, new digital platforms, and emerging marketing technologies to enhance campaign impact.QualificationsBachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - MarketingCertificationsCertified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Google Ads Search Certification - GoogleGoogle, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot AcademyRequired SkillsBusiness-To-Business (B2B) Sales, Content Management, Digital Marketing Analytics, Online Advertising Sales, Sales, Social MediaLanguageEnglish (Required), English (Required)Language Proficiency -Upper Intermediate - B2Additional Job Location -Job TypeRegularMaster Skill List -S&M - Digital MarketingRemote Type -HybridWork Shift -Variable (Philippines)Why join Genpact?• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter• Make an impact – Help global enterprises solve business challenges that matter• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.Let’s build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.