Social Media Strategist

Pingcon Marketing Corporation; Manila; On-site; PHP 254,000 - 304,000; Full time

Benefits offered by this job

Salary ₱25,000/month

Hybrid work setup

Office Location: Binondo, Manila

Job summary

Pingcon Marketing Corporation is seeking a Social Media Strategist to lead the development and execution of comprehensive social media strategies that boost brand visibility and engagement. You will manage content calendars, analyze performance, and collaborate with marketing, design, and sales teams to maintain brand consistency.

The role requires 2–3 years in social media or digital marketing, strong platform knowledge (FB, IG, TikTok, LinkedIn, YouTube), and proficiency with industry tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• 2–3 years of experience in Social Media Management or Digital Marketing.
• Strong knowledge of Facebook, Instagram, TikTok, LinkedIn, YouTube and other platforms.
• Experience using Meta Business Suite, Google Analytics, Hootsuite, Buffer, or similar tools.
• Knowledge of content marketing, SEO, and paid social advertising.
• Excellent communication and copywriting skills.
• Creative, analytical, organized and results-oriented.
• Experience with Canva, Adobe Creative Suite, or CapCut is an advantage.

Responsibilities

• Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.
• Plan, create, and manage content calendars across social media platforms.
• Research industry trends, competitors, and target audiences to optimize content performance.
• Analyze social media metrics and prepare performance reports with actionable recommendations.
• Collaborate with the marketing, design, and sales teams to ensure brand consistency.
• Manage paid social media campaigns and optimize ad performance.
• Monitor online communities, respond to customer inquiries, and engage with followers professionally.
• Identify opportunities to grow followers, reach, and customer engagement.
• Stay updated with the latest social media trends, platform updates, and digital marketing best practices.
• Coordinate with influencers, content creators, and external partners when necessary.
• Ensure all social media content aligns with the company's branding and marketing objectives.
• Perform other marketing-related duties as assigned.

Skills

Social media strategy

Content planning

Analytics

Copywriting

Team collaboration

Creative thinking

Education

Bachelor's degree in Marketing, Communications, Advertising, or related field

Tools

Meta Business Suite

Google Analytics

Hootsuite

Buffer

Canva

Adobe Creative Suite

CapCut

Job description

SOCIAL MEDIA STRATEGIST

Are you passionate about creating impactful social media strategies and growing brands online? If you're creative, data-driven, and always ahead of digital trends, we'd love to have you on our team!

Key Responsibilities

• Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.
• Plan, create, and manage content calendars across social media platforms.
• Research industry trends, competitors, and target audiences to optimize content performance.
• Analyze social media metrics and prepare performance reports with actionable recommendations.
• Collaborate with the marketing, design, and sales teams to ensure brand consistency.
• Manage paid social media campaigns and optimize ad performance.
• Monitor online communities, respond to customer inquiries, and engage with followers professionally.
• Identify opportunities to grow followers, reach, and customer engagement.
• Stay updated with the latest social media trends, platform updates, and digital marketing best practices.
• Coordinate with influencers, content creators, and external partners when necessary.
• Ensure all social media content aligns with the company's branding and marketing objectives.
• Perform other marketing-related duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
• At least 2–3 years of experience in Social Media Management or Digital Marketing.
• Strong knowledge of Facebook, Instagram, TikTok, LinkedIn, YouTube, and other social media platforms.
• Experience using Meta Business Suite, Google Analytics, Hootsuite, Buffer, or similar tools.
• Knowledge of content marketing, SEO, and paid social media advertising.
• Excellent communication and copywriting skills.
• Creative, analytical, organized, and results-oriented.
• Experience with Canva, Adobe Creative Suite, or CapCut is an advantage.

What We Offer

Salary: ₱25,000/month

Hybrid Work Setup (Report to the office once a week)

Office Location: Binondo, Manila