Social Media Manager

Lumina One Corporation; Makati; On-site; PHP 240,000 - 360,000; Full time

Job summary

Lumina One Corporation in Makati is seeking a Social Media Specialist with 1–3 years of experience and a Bachelor degree. This on-site role focuses on building engaging content and growing the brand across platforms.

You will manage content calendars, collaborate with the creative team, engage the online community, and track performance to drive campaigns and brand visibility.

Qualifications

• Bachelor's degree and 1–3 years of relevant social media experience.
• Strong writing and storytelling skills with a brand voice.
• Familiarity with social media tools and scheduling platforms.

Responsibilities

• Plan, create, and publish engaging content across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other channels.
• Manage the social media content calendar and ensure a consistent posting schedule.
• Monitor and respond to comments, messages, and inquiries to foster a positive online community.
• Collaborate with the creative team to produce high-quality visuals and videos.
• Monitor performance metrics and prepare weekly/monthly reports with actionable insights.

Skills

Social media strategy

Content creation

Content scheduling

Community management

Copywriting

Performance analysis

Collaboration

Education

Bachelor's degree

Job description

On-site - Makati 1-3 Yrs Exp Bachelor Full-time

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Job Description

Social Media Specialist

Key Responsibilities:

Social Media Management

• Plan, create, and publish engaging content across social media platforms, including Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant channels.
• Ensure all content aligns with the brand's voice, identity, and marketing campaigns.
• Manage the social media content calendar and maintain a consistent posting schedule.
• Collaborate with the creative team to produce high-quality visuals and videos.

Community Management

• Monitor and respond to comments, messages, reviews, and customer inquiries in a timely and professional manner.
• Foster positive relationships with followers and encourage meaningful conversations.
• Escalate customer concerns or inquiries to the appropriate teams when necessary.
• Build and nurture an engaged online community.

Copywriting

• Write compelling, accurate, and engaging captions, headlines, and promotional copy tailored to each platform.
• Ensure all messaging is aligned with the brand's tone of voice and campaign objectives.
• Proofread content for grammar, clarity, and consistency before publication.

Content Scheduling

• Schedule and publish content using approved social media management tools.
• Coordinate posting schedules with marketing campaigns, product launches, promotions, and seasonal events.
• Ensure content is published on time across all platforms.

KOL & Brand Partner Coordination (When Necessary)

• Assist in coordinating collaborations with Key Opinion Leaders (KOLs), influencers, content creators, and brand partners.
• Help manage campaign timelines, content submissions, and deliverables.
• Track collaboration performance and prepare post-campaign summaries.

Social Media Reporting

• Monitor and analyze social media performance metrics, including reach, engagement, follower growth, video views, and conversions.
• Prepare weekly and monthly performance reports with actionable insights.
• Recommend strategies to improve content performance and audience engagement.

Trend Monitoring

• Stay updated on social media trends, platform updates, viral content, and competitor activities.
• Identify emerging trends and recommend creative ideas that keep the brand relevant and engaging.
• Proactively suggest new content formats, campaigns, and engagement strategies.

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