Social Media Content Growth Specialist

LegalBison; Manila; On-site; PHP 420,000 - 750,000; Full time

Job summary

LegalBison seeks a hands-on multimedia content growth specialist to own our organic content strategy and execution across YouTube, TikTok, Instagram and more. You will research audiences, develop formats, and publish across vertical and long-form content while using AI-assisted tools to deliver independently where feasible.

You will test formats, hooks, and distribution, measure performance with platform analytics and Google Analytics, and collaborate with management to scale an organic growth

Qualifications

• Hands-on multimedia content work with measurable outcomes.
• Genuine interest in content creation and experimentation across channels.
• Strong written and spoken English with clear communication.
• Familiarity with AI tools and daily AI-driven workflows.

Responsibilities

• Own organic growth strategy across platforms (YouTube, TikTok, Instagram, Shorts, Reels).
• Develop topics, briefs, outlines, scripts, titles, visuals, and publishing plans.
• Produce and source editors, designers, or presenters as needed.
• Test formats, hooks, and distribution approaches using platform analytics.

Skills

Content growth

Video content creation

Analytics

AI tools

Workflow automation

Platform knowledge

English writing

Tools

n8n

Make

Zapier

YouTube Studio

Google Analytics

TikTok analytics

Instagram analytics

Job description

LegalBison is an international corporate services and consulting business supporting entrepreneurs and companies with international company formation, financial and crypto-related licensing, regulatory matters, and business expansion. We are building a stronger organic multimedia presence across YouTube, TikTok, Instagram, LinkedIn, podcasts, and written content to educate our audience (including the next generation of founders), establish trust, and generate relevant business opportunities.

Overview

We are looking for a hands‑on multimedia content growth specialist to own our organic content strategy and execution from end to end, across the platforms where our audience discovers and learns from us, from YouTube and search to TikTok, Instagram Reels and other social‑first channels. You will research opportunities, develop and test content formats, coordinate or produce video, audio and written content, publish and optimise across channels, and use performance data to guide what comes next. You will work directly with the management board and have room to experiment. This is an organic content growth role—not a paid advertising or community management position.

What you will own:

Organic growth strategy:

Audit our existing channels and content, and assess which new channels or formats are worth testing; research audiences, competitors, search demand, trends and content opportunities across platforms, including how younger audiences discover and trust content on TikTok, Instagram and YouTube Shorts; develop a practical publishing and experimentation plan.

Content development and delivery:

Own topics, briefs, outlines, scripts, titles, visuals, publishing and quality control across long‑form video, short‑form vertical video, carousels, audio and written formats, adapting tone and style to each platform. Use AI‑assisted tools and practical production methods to deliver content independently where feasible; identify when specialist editors, designers, writers or presenters are needed and help source them.

Testing and optimisation:

Test long‑form and short‑form formats (including TikTok, Reels and Shorts), hooks, trends, packaging, repurposing and distribution approaches across platforms. Use native platform analytics and web analytics—including impressions, click‑through rate, retention, watch or listen time, engagement and referral traffic—to improve results.

AI and workflow automation:

Use AI regularly for research, ideation, scripting, production support, repurposing content across formats and analysis. Identify worthwhile automations and implement or improve workflows with n8n, Make, Zapier or comparable tools.

Business impact:

Build relevant organic reach and brand credibility across channels while increasing qualified website traffic and inquiries. Establish clear reporting and explain what is working, what is not, and what to test next.

What are we looking for:

Evidence of hands‑on multimedia content work and measurable outcomes. We care more about what you contributed and learned than years in a job title or the size of an audience.

A genuine personal interest in content creation: you study creators and channels, experiment with formats and ideally run a channel, podcast, newsletter or independent projects of your own.

Strong understanding of organic discovery, audience behaviour, storytelling, content packaging, retention and platform analytics (for example, YouTube Studio, TikTok and Instagram analytics, and Google Analytics), plus a feel for short‑form culture, trends and how Gen Z audiences consume content.

Excellent written and spoken English, sound research skills, and the ability to explain complex subjects clearly and accurately.

Familiarity with AI tools and comfort with new technology. An AI‑native way of working—using AI daily for research, ideation, scripting, production and analysis—is strongly preferred, as is experience with workflow automation (n8n particularly welcome).

An independent, resourceful approach: able to execute hands‑on, prioritise intelligently, communicate with leadership, and identify when external support is worth adding.

Helpful but not required

Experience with fintech, cryptocurrency, financial services, B2B education or corporate services; video, audio and design editing tools; building AI‑native content systems; coordinating freelance production talent; or growing a personal channel, TikTok or Instagram account, podcast or newsletter.

How success will be measured

A reliable content production process; consistent publication of high‑quality multimedia content; evidence‑led improvements in relevant organic reach, discovery and audience retention; and growing qualified traffic and inquiries attributable to our content. Initial priorities and targets will be agreed after reviewing our existing channels and testing opportunities.

Own a high‑impact growth function, collaborate directly with decision‑makers, test new content approaches and AI workflows, and help shape the people and tools needed to scale the operation.

Competitive compensation

International exposure