Content Marketing Manager (eCommerce)

Booth and Partners; Makati; Remote; PHP 600,000 - 1,200,000; Full time

Job summary

Booth and Partners seeks a Content Marketing Manager to grow the company’s online presence via social channels, email campaigns, blogs, and thought leadership content. You will own strategy and execution across planning, writing, assets, publishing, and performance analysis.

Lead executive content with LinkedIn posts and articles, launch a Substack publication, and oversee monthly Mailchimp newsletters. You’ll collaborate closely with leadership and cross-functional teams to convert industry

Qualifications

• Proven experience managing content marketing or social media channels for a B2B company, agency, or ecommerce business.
• Strong writing and editing skills for senior executives and business audiences.
• Knowledge of social media platforms, content marketing, and digital marketing strategies.
• Experience managing email marketing campaigns using Mailchimp or similar platforms, including audience segmentation and automation.
• Strong understanding of content performance metrics, analytics, and reporting.
• Experience using AI tools such as Claude, Gemini, or comparable platforms for research, writing, and content creation with the ability to fact-check outputs.
• Proficiency in Canva, Adobe, or similar tools for marketing materials and visuals.
• Knowledge of ecommerce, online marketplaces, retail media, and social commerce.
• Excellent written English and strong attention to detail.
• Ability to work independently in a remote environment and collaborate with senior leaders and cross-functional teams.
• Willingness to work during a substantial portion of US Eastern business hours.

Responsibilities

• Content strategy and planning across social media, email, blogs, and press releases.
• Manage LinkedIn company page and other channels; create engaging content.
• Develop executive thought leadership through LinkedIn posts and articles.
• Launch and manage Substack publication with industry insights and trends.
• Manage monthly newsletters using Mailchimp with segmentation and automation.
• Write and publish website blogs, landing pages, campaign materials, and press releases.
• Create marketing assets using Canva, Adobe, or AI tools; coordinate with Creative Team.
• Monitor content performance; prepare reports and track audience growth and opportunities.
• Leverage AI tools to support research, writing, and asset creation; identify automation opportunities.
• Ensure content adheres to branding and confidentiality; obtain client approvals.

Skills

Writing & editing

Independent worker

Remote collaboration

Attention to detail

English proficiency

Tools

Mailchimp

Canva

Adobe Creative Suite

Claude

Gemini

Runway

Job description

Job Summary

Our Client is looking for a Content Marketing Manager to grow the company's online presence through social media, email marketing, blogs, and thought leadership content.

You will own the content strategy and execution across our channels, from planning and writing to creating assets, publishing, and analyzing performance. You will also work closely with company executives and internal teams to turn their industry knowledge and expertise into engaging content that reaches business leaders and potential clients.

Our primary channels will be LinkedIn and Substack, supported by email newsletters, our website, and other social media platforms.

We encourage the use of AI tools such as Claude, Gemini, Higgsfield, and Runway to improve research, writing, and content production. However, you must be able to fact-check AI-generated content and ensure everything published is accurate, relevant, and appropriate.

Key Responsibilities

• Content Strategy and Planning: Develop and manage an editorial calendar covering social media, email, blogs, and press releases. Identify relevant topics, content priorities, and publishing schedules.




• Social Media Management: Manage Client's LinkedIn company page and other social channels, including Instagram, Facebook, X, TikTok, and YouTube. Create and publish engaging content that builds brand awareness and attracts potential clients.




• Executive Thought Leadership: Work with company leaders to develop LinkedIn posts and articles that reflect their expertise, perspectives, and individual voices.




• Substack Management: Launch and manage Client's Substack publication, producing industry insights, e-commerce trends, and thought leadership articles.




• Email Marketing: Manage the monthly client newsletter using Mailchimp. Develop email templates, audience segments, and automated campaigns, and monitor engagement and performance.




• Content and PR Writing: Write and publish website blogs, landing page content, campaign materials, and press releases. Coordinate with internal teams and secure the necessary approvals before publication.




• Content Creation: Produce everyday marketing assets such as social media graphics, carousels, quote cards, and short videos using Canva, Adobe, or AI-powered creative tools. Coordinate with the Creative Team for larger projects.




• Performance Tracking: Monitor content performance, prepare reports, and use data to improve content strategy. Track meaningful results such as audience growth, engagement, newsletter subscriptions, and potential business opportunities.




• AI and Workflow Optimization: Use AI tools to support research, writing, content repurposing, and asset creation. Identify opportunities to automate repetitive marketing tasks.




• Brand and Client Protection: Ensure all published content is accurate and follows company branding and confidentiality guidelines. Obtain written client approval before sharing client names, results, or other confidential information.

Role Qualifications

• Proven experience managing content marketing or social media channels for a B2B company, agency, or e-commerce business.




• Strong writing and editing skills, particularly in creating professional content for senior executives and business audiences.




• Knowledge of social media platforms, content marketing, and digital marketing strategies.




• Experience managing email marketing campaigns using Mailchimp or similar platforms, including audience segmentation and automation.




• Strong understanding of content performance metrics, analytics, and reporting.




• Experience using AI tools such as Claude, Gemini, or comparable platforms for research, writing, and content creation, with the ability to fact-check AI-generated outputs.




• Proficiency in Canva, Adobe, or similar tools for creating marketing materials and visual content.




• Knowledge or genuine interest in e-commerce, online marketplaces, retail media, and social commerce.




• Excellent written English and strong attention to detail.




• Ability to work independently in a remote environment and collaborate with senior leaders and cross-functional teams.




• Willingness to work during a substantial portion of US Eastern business hours.

Nice to Have Skills

• Experience in agency marketing or professional services marketing.




• Experience growing a Substack, Beehiiv, or similar newsletter.




• Executive ghostwriting or managing executive LinkedIn accounts.




• Knowledge of Amazon Ads, Walmart Connect, Target Roundel, or TikTok Shop.




• Experience in short-form video production, YouTube, or podcast content.




• Knowledge of SEO and generative engine optimization (GEO).




• Experience in public relations and press release writing.




• Familiarity with Claude Projects, AI connectors, or automated content workflows

How to Stand Out

• Applicants are encouraged to share:




• A writing sample, preferably content created for a senior executive or business leader.




• An example of a social media channel or newsletter they successfully grew.




• A content marketing project or campaign they managed and its results.




• An example of how they used AI tools to improve their content workflow.