JOB DESCRIPTION
SOCIAL MEDIA CONTENT CREATOR
BUILDMASTER
1. JOB SUMMARY
The Social Media Content Creator is responsible for developing, producing, and managing engaging, creative, and brand-aligned content for Buildmaster's digital and social media platforms.
The position will handle content creation, video production, social media management, influencer collaborations, and coordination with merchant partners to strengthen brand awareness, increase audience engagement, and support the company's marketing initiatives.
The successful candidate must have a strong creative eye, knowledge of current social media trends, and the ability to produce compelling multimedia content that aligns with Buildmaster's brand identity and marketing objectives.
2. KEY RESPONSIBILITIES
A. Content Creation and Development
- Create engaging, relevant, and on-brand content for various social media platforms.
- Develop creative concepts, content ideas, captions, and promotional materials.
- Ensure consistency in brand messaging, visual identity, and communication.
- Plan and produce content aligned with the company's marketing calendar and campaigns.
B. Video Production and Editing
- Produce short-form videos, promotional videos, reels, and other multimedia content.
- Handle video shooting, editing, and post-production.
- Create visually appealing content that captures audience attention.
- Utilize appropriate video editing and content creation tools.
C. Social Media Management
- Manage and maintain the company's official social media channels.
- Schedule and publish content according to the marketing calendar.
- Monitor audience engagement, comments, messages, and interactions.
- Stay updated with social media trends, platform developments, and best practices.
- Recommend strategies to improve online visibility and audience engagement.
D. Influencer and Merchant Partner Coordination
- Coordinate with influencers and content creators for marketing collaborations.
- Assist in planning and executing influencer campaigns.
- Work closely with merchant partners for promotional content and marketing activities.
- Ensure proper coordination and timely delivery of collaborative content.
E. Marketing Campaign Support
- Support the implementation of marketing campaigns, promotions, and brand activities.
- Collaborate with the Marketing Department in developing and executing creative initiatives.
- Assist in documenting company events, product promotions, and other marketing activities.
- Ensure timely completion and submission of assigned marketing materials.
3. QUALIFICATIONS AND REQUIREMENTS
Educational Background and Experience
- Degree or background in Marketing, Multimedia Arts, Communication, Advertising, Digital Media, or a related field is an advantage.
- Relevant experience in social media management, content creation, video production, or digital marketing is preferred.
- Fresh graduates with strong creative skills and a portfolio of relevant work may be considered.
Technical Competencies
- Creative and possesses a strong eye for engaging content.
- Knowledgeable in social media platforms, trends, and best practices.
- Proficient in video editing and content creation tools.
- Able to produce engaging photos, videos, reels, and other multimedia content.
- Familiarity with social media scheduling and management tools is an advantage.
Personal and Professional Attributes
- Excellent communication and coordination skills.
- Creative, proactive, and detail-oriented.
- Strong organizational and time-management skills.
- Able to work independently and collaboratively.
- Flexible and willing to adapt to changing marketing priorities.
- Capable of meeting deadlines and handling multiple projects simultaneously.
4. PERFORMANCE EXPECTATIONS
The Social Media Content Creator will be evaluated based on the following:
- Quality, creativity, and consistency of published content.
- Timely production and delivery of assigned content.
- Growth in social media reach, engagement, and audience interaction.
- Effectiveness of video and multimedia content.
- Successful execution of influencer and merchant partner collaborations.
- Support and contribution to marketing campaigns.
- Consistency in maintaining Buildmaster's brand identity across digital platforms.
5. WORKING RELATIONSHIPS
The position will work closely with:
- Marketing Department
- Influencers and Content Creators
- Merchant Partners
- Other internal departments involved in marketing activities
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