Social Media & Community Marketing - Assistant Manager

Aureus Group Pte Ltd; Santo Niño 1st; On-site; PHP 480,000 - 720,000; Full time

Job summary

Aureus Group Pte Ltd is seeking an Assistant Manager, Social Media & Community Marketing to own Aureus’s social presence across Instagram, TikTok, Facebook and YouTube. You will drive audience growth, engagement, and lead generation by shaping content strategy, supervising production, and coordinating UGC programs with the center teams and students.

You will build a vibrant online community, monitor performance, and surface insights to optimise campaigns that lead to enrollments and family

Qualifications

• 3 to 5 years of hands-on social media and community marketing experience for a consumer-facing brand.
• Proven track record growing audiences across Instagram, TikTok, Facebook and YouTube with measurable results in reach and engagement.
• Demonstrable experience managing UGC campaigns or creator partnerships with clear outcomes.
• Comfortable translating platform analytics into actionable reporting for stakeholders.
• Platform-native instinct with a deep understanding of what works on each network.
• Creative eye and editorial judgement to brief compelling content.
• AI-native mindset using tools to accelerate ideation and iteration.
• Strong community instincts and data fluency connecting social to business outcomes.

Responsibilities

• Own the social media content calendar across Instagram, TikTok, Facebook, and YouTube with a consistent cadence reflecting Aureus brand.
• Develop and execute a content strategy rooted in audience insight and balanced for each platform.
• Brief and direct content production with clear platform-specific guidance on format, hook, and CTA.
• Stay ahead of platform trends and shifts to capitalise before they peak.
• Build and manage an active online community across all Aureus channels with timely responses.
• Design and run community engagement initiatives like Q&As and student spotlights.
• Identify engaged students and parents as brand advocates for referrals and word-of-mouth.
• Design and manage UGC programmes to scale authentic content.
• Own social performance reporting across organic and paid channels; track metrics.
• Build dashboards linking social activity to leads and trial bookings.

Skills

Social media management

Audience growth

Content strategy

UGC campaigns

Analytics reporting

Brand voice

Community management

AI tooling

Tools

Claude

ChatGPT

CapCut

Job description

About the role

The Assistant Manager, Social Media & Community Marketing owns Aureus’s social presence and student community across all channels. You will be responsible for growing our audience, driving meaningful engagement, and converting that attention into leads and enrolments. This role spans content strategy and production, content creator and UGC programmes, and community-building across platforms including Instagram, TikTok, Facebook, and YouTube. You will work closely with centre teams and students to surface authentic stories that move people.

Key responsibilities

• Own the social media content calendar across Instagram, TikTok, Facebook, and YouTube, ensuring a consistent cadence of platform-native content that reflects the Aureus brand voice and drives measurable engagement.

• Develop and execute a content strategy rooted in audience insight, balancing brand storytelling, student showcases, educational content, and promotional messaging in the right mix for each platform.

• Brief and direct content production with the creative team, providing clear platform-specific direction on format, hook, pacing, and call-to-action for every piece of content.

• Stay ahead of platform trends, algorithm shifts, and emerging content formats and move quickly to capitalise on them before they peak.

• Build and manage an active, positive online community across all Aureus channels, responding to comments, DMs, and mentions with speed and brand consistency.

• Design and run community engagement initiatives including interactive content, student spotlights, Q&As, and milestone celebrations that deepen the connection between Aureus and its students and families.

• Identify and activate Aureus’s most engaged students and parents as brand advocates, creating structured touchpoints that encourage organic sharing, referrals, and word-of-mouth.

• Design and manage UGC programmes that encourage students, parents, and educators to create and share authentic Aureus-related content at scale, reducing reliance on brand-produced assets.

• Own social media performance reporting across all organic and paid channels, tracking follower growth, engagement rate, reach, video views, link clicks, and lead volume.

• Build and maintain dashboards that give clear visibility into social channel health and connect social activity to downstream business metrics including leads and trial bookings.

About you

• 3 to 5 years of hands-on experience managing social media and community marketing for a consumer-facing brand, ideally in education, lifestyle, retail or services.

• Proven track record of growing and engaging audiences across Instagram, TikTok, Facebook, and YouTube, with measurable results in reach, engagement, and lead generation.

• Demonstrable experience managing UGC campaigns or content creator partnerships with clear performance outcomes.

• Comfortable interpreting platform analytics and translating them into clear, actionable reporting for stakeholders.

• Platform-native instinct: You understand what works on each platform because you live on them, not just because you read about them.

• Creative eye and editorial judgement: You can brief great content and tell the difference between what will stop a scroll and what will not.

• AI-native mindset: You actively use AI tools (e.g. Claude, ChatGPT, CapCut, or similar) to accelerate content ideation, caption writing, and creative iteration.

• Community instinct: You genuinely enjoy engaging with people online and understand how to build trust and loyalty in a digital community.

• Data fluency: Comfortable reading platform analytics, interpreting what the numbers mean, and connecting social performance to business outcomes.

• Strong project management: Able to manage multiple campaigns, content streams, and communities simultaneously without dropping the ball.

About us

Aureus is one of the fastest-growing music education brands, combining operational excellence with learner-centric innovation. We are entering a new phase of rapid expansion, including new markets and enhanced digital experiences. We are building a best-in-class marketing team to accelerate our next chapter.