SEO Strategist

Freelance Latin America; Mexico; On-site; PHP 5,614,000 - 7,486,000; Full time

Benefits offered by this job

Fully remote environment

International collaboration

Training and onboarding

Job summary

Freelance Latin America is seeking an experienced SEO Strategist to join a U.S.-based digital marketing team, working with clients across industries. This role blends technical SEO, content strategy, and AI-driven optimization to boost online visibility and measurable growth.

You will conduct audits, perform keyword research, GEO/AI SEO initiatives, and collaborate with content, UX, and development teams to improve site performance and conversions. Remote, EST hours, and long-term collaboration.

Qualifications

• 5+ years of experience in an SEO agency environment.
• Proven success improving organic rankings, traffic, and overall search performance.
• Experience managing multiple client accounts and presenting strategic recommendations.
• Strong knowledge of technical SEO, including Core Web Vitals, schema markup, crawl/index management, and structured data.
• Hands-on experience with GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar SEO tools.
• Experience with keyword research, search intent analysis, and content optimization.
• Familiarity with AI-driven search optimization (GEO) and modern SEO best practices.
• Advanced English communication skills (written and verbal); Spanish proficiency is required.

Responsibilities

• Develop and execute comprehensive SEO and GEO (Generative Engine Optimization) strategies tailored to client objectives.
• Conduct technical SEO audits and translate findings into clear, actionable implementation plans.
• Perform keyword research, search intent analysis, semantic clustering, and content strategy development.
• Optimize websites for traditional search engines as well as AI-powered search experiences.
• Identify opportunities through technical SEO, structured data, schema markup, and entity optimization.
• Analyze competitors across traditional search and AI-generated search results.
• Develop backlink acquisition strategies and support digital PR initiatives.
• Collaborate with content, UX, and development teams to improve website performance and conversions.
• Support business development by participating in discovery sessions, proposal development, and strategic recommendations.
• Prepare executive-level reports that connect SEO performance with business outcomes.
• Stay current with evolving SEO trends, AI search technologies, and industry best practices.

Skills

SEO strategy

AI-driven optimization

GEO SEO

Technical SEO

Content strategy

Data analysis

English communication

Spanish proficiency

Tools

GA4

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Job description

We are seeking an experienced SEO Strategist to join a U.S.-based digital marketing team that partners with clients across multiple industries. This role goes beyond traditional SEO, combining technical expertise, content strategy, and AI-driven search optimization to help businesses strengthen their online visibility and achieve measurable growth.

If you're passionate about organic search, emerging AI search technologies, and delivering strategic recommendations that drive business results, we'd love to hear from you.

Duties / Task to perform

• Develop and execute comprehensive SEO and GEO (Generative Engine Optimization) strategies tailored to client objectives.
• Conduct technical SEO audits and translate findings into clear, actionable implementation plans.
• Perform keyword research, search intent analysis, semantic clustering, and content strategy development.
• Optimize websites for traditional search engines as well as AI-powered search experiences.
• Identify opportunities through technical SEO, structured data, schema markup, and entity optimization.
• Analyze competitors across traditional search and AI-generated search results.
• Develop backlink acquisition strategies and support digital PR initiatives.
• Collaborate with content, UX, and development teams to improve website performance and conversions.
• Support business development by participating in discovery sessions, proposal development, and strategic recommendations.
• Prepare executive-level reports that connect SEO performance with business outcomes.
• Stay current with evolving SEO trends, AI search technologies, and industry best practices.

Requirements

• 5+ years of experience in an SEO agency environment.
• Proven success improving organic rankings, traffic, and overall search performance.
• Experience managing multiple client accounts and presenting strategic recommendations.
• Strong knowledge of technical SEO, including Core Web Vitals, schema markup, crawl/index management, and structured data.
• Hands-on experience with GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar SEO tools.
• Experience with keyword research, search intent analysis, and content optimization.
• Familiarity with AI-driven search optimization (GEO) and modern SEO best practices.
• Advanced English communication skills (written and verbal); Spanish proficiency is required.
• Strong analytical, organizational, and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced, client-facing environment.
• Proactive, collaborative, curious, and data-driven mindset

Schedule: Monday through Friday | 9:00 AM - 5:00 PM | Eastern Time (GMT -5)

Benefits

• Fully remote work environment
• Stable, long-term collaboration
• Clear scope of responsibilities and structured workflows
• Training and onboarding support
• Opportunity to work with international teams
• Exposure to modern tools and professional processes
• Supportive and collaborative work culture
• Opportunity for skill development and career growth