SEO Manager

oCommerce; Hinoba-an; On-site; PHP 793,000 - 1,389,000; Full time

Benefits offered by this job

Competitive salary with incentives

Modern Mumbai office

Paid time off & holidays

Job summary

oCommerce is seeking an SEO Manager to lead the SEO and AEO strategy across our brands, while staying hands-on with technical SEO, content, and authority-building efforts. You will mentor the SEO team and shape growth plans across diverse industries.

You will work with analytics tools to monitor performance, optimize content, and guide backlink strategies, ensuring robust AI-related visibility and search authority.

Qualifications

• 5+ years of professional SEO experience with a proven track record of growing organic traffic and search visibility.
• Experience leading or mentoring SEO specialists.
• Strong technical SEO knowledge and ability to communicate with developers.

Responsibilities

• Own SEO and AEO strategy across oCommerce's portfolio of brands and select external client accounts.
• Lead and mentor our SEO team, including managing one direct report.
• Develop quarterly and annual organic growth strategies for brands across industries.

Skills

SEO strategy

Team leadership

Technical SEO

Keyword research

Backlink building

Analytics tools

Schema markup

AI/LLM SEO

Tools

Google Search Console

Google Analytics 4

Ahrefs

Semrush

Screaming Frog

Job description

Performance Marketing In-Person | Mumbai Office Full-time

SEO Manager

Lead the SEO and AEO strategy across our portfolio of brands while remaining hands‑on in technical SEO, content, authority building, and organic growth execution.

Key Responsibilities

• Own SEO and AEO strategy across oCommerce's portfolio of brands and select external client accounts.
• Lead and mentor our SEO team, including managing the day‑to‑day priorities and development of one direct report.
• Build detailed quarterly and annual organic growth strategies for brands operating in different industries.
• Perform keyword, competitor, SERP, content‑gap, backlink, and market opportunity research.
• Develop keyword strategies around both traditional search demand and emerging AI‑powered discovery behavior.
• Conduct comprehensive technical SEO audits and work directly with our development team to implement improvements.
• Build and manage content strategies including topic clusters, service pages, location pages, product/category content, destination content, buying guides, educational resources, and blog programs.
• Personally write, edit, and improve SEO‑focused content when required.
• Create detailed content briefs that give writers clear guidance around search intent, keywords, entities, questions, supporting topics, internal links, competitive gaps, and conversion opportunities.
• Develop high‑quality backlink acquisition strategies focused on legitimate editorial links, digital PR, partnerships, outreach, resource placement, and other sustainable authority‑building methods.
• Evaluate backlink opportunities for quality, topical relevance, domain authority, traffic, placement, and potential risk.
• Avoid low‑quality, spammy, or volume‑based link‑building tactics that create long‑term risk for our brands.
• Develop AEO strategies designed to improve brand visibility across AI Overviews, ChatGPT, Gemini, Perplexity, and other answer engines.
• Improve content structure, entity coverage, structured data, topical authority, citations, FAQs, and information architecture to make our brands easier for both search engines and AI systems to understand.
• Monitor how our brands appear across traditional SERPs and emerging AI search experiences.
• Analyze performance using Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and other SEO and analytics platforms.
• Build reporting around rankings, organic traffic, conversions, revenue, backlinks, technical health, share of search, and AI search visibility.
• Identify declining pages and ranking opportunities and proactively develop recovery or growth plans.
• Collaborate closely with web development, creative, content, performance marketing, ecommerce, and leadership teams.
• Balance SEO priorities across multiple brands and industries simultaneously.
• Stay current with Google algorithm changes, AI search developments, new SEO technologies, and changes in how consumers discover brands online.
• Test new approaches rather than relying on outdated SEO playbooks.
• Ensure SEO initiatives are executed—not simply recommended.

Qualifications & Skills

• 5+ years of professional SEO experience with a proven track record of growing organic traffic and search visibility.
• Previous experience leading, mentoring, or managing SEO specialists.
• Strong technical SEO knowledge with the ability to identify issues and clearly communicate solutions to developers.
• Demonstrated experience creating and executing comprehensive SEO strategies rather than working exclusively within one area of SEO.
• Strong keyword research, competitor analysis, SERP analysis, and search intent skills.
• Strong writing and editing ability, including experience creating long‑form blog content and commercially focused landing pages.
• Proven experience acquiring legitimate, high‑quality backlinks.
• Strong understanding of backlink quality, topical relevance, authority, anchor text, link velocity, and potentially harmful link‑building practices.
• Experience with Google Search Console, Google Analytics 4, Ahrefs and/or Semrush, Screaming Frog, and modern SEO research tools.
• Strong understanding of schema markup, structured data, internal linking, information architecture, crawling, indexing, and website performance.
• Experience developing or executing strategies for AI search, Answer Engine Optimization, Generative Engine Optimization, AI Overviews, or LLM visibility.
• Understanding of how entities, structured information, authority, citations, and content architecture influence AI‑powered search experiences.
• Strong analytical skills with the ability to connect SEO metrics to leads, bookings, conversions, revenue, and business outcomes.
• Experience managing SEO across multiple websites or client accounts simultaneously.
• Experience with travel, hospitality, hotel or vacation rental bookings, and service‑based businesses.
• Ecommerce and Shopify SEO experience is a strong plus.
• Agency experience managing brands across multiple industries is a plus.
• Excellent written and verbal communication skills.

What we're looking for

• An SEO strategist who still enjoys doing the work.
• Someone who can move comfortably between a 12‑month organic growth strategy and fixing an individual page that isn't ranking.
• A leader who can manage a team while remaining accountable for execution.
• Someone who thinks beyond traffic and understands that rankings only matter when they create meaningful business results.
• Deep curiosity about how AI is changing search and consumer discovery.
• Someone actively experimenting with AEO rather than simply adding "AI" to traditional SEO recommendations.
• Strong editorial judgment and the ability to recognize genuinely useful content versus content created only for search engines.
• A quality‑first approach to backlinking and authority building.
• Someone comfortable telling us when an SEO tactic isn't worth pursuing.
• Strong analytical instincts and an ability to turn data into clear priorities.
• Ownership mentality—you identify problems, develop solutions, and make sure they get implemented.
• Comfortable managing competing priorities across brands with completely different audiences and search landscapes.
• Extremely detail‑oriented without losing sight of the broader commercial objective.
• Curious, resourceful, and constantly learning.
• Excited by an environment where SEO strategy can range from ranking a travel destination page one day to a local service page, product collection, or highly specialized niche article the next.

What we offer

• Opportunity to own organic growth across a growing international portfolio of brands.
• Work across multiple industries, business models, and search environments rather than being limited to a single website.
• The ability to build and shape our internal SEO and AEO capabilities.
• A small team where good ideas can be implemented quickly.
• Direct collaboration with web development, creative, marketing, ecommerce, and executive leadership.
• Access to the tools and resources required to execute ambitious organic growth strategies.
• Opportunity to experiment at the forefront of SEO, AI search, AEO, and emerging discovery channels.
• Competitive salary with performance-based incentives.
• Clear career progression as our portfolio and SEO team expand.
• Modern office located in Mumbai.
• Paid time off and company‑recognized holidays.
• Continuous learning, experimentation, and professional development.

Our hiring process

• Submit your application and resume.
• Introductory interview with our recruiting team.
• SEO interview covering technical SEO, content strategy, backlinking, analytics, and AEO.
• Practical SEO assessment based on a real‑world website from one of the industries we operate in.
• Strategy discussion where you'll walk us through your findings, priorities, and recommended roadmap.
• Final interview with marketing and company leadership.
• Reference checks.
• Offer and onboarding.