SEO Content Writer

FLIN Financing Corporation; Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

FLIN Financing Corporation in Manila seeks an experienced SEO Content Writer to craft SEO-optimized articles about debt consolidation, debt management, and personal finance tailored to the Philippines. You will build pillar pages and clusters, write localized copy, and optimize titles, descriptions, URLs, headings, and links.

Collaborate with product, legal/compliance, and editorial teams; monitor content performance with GSC/GA4, and ensure accuracy, compliance, and adherence to FLIN's brand

Qualifications

• Bachelor's degree from a reputable university.
• 2–3 years of experience in SEO content writing or digital content marketing.
• Proven portfolio of published articles that rank on Google.
• Hands-on experience with keyword research and on-page optimization.
• Understanding of AEO/GEO and how content surfaces in AI-generated answers.

Responsibilities

• Research and write SEO-optimized articles, pillar pages, landing pages, and FAQs for the Philippines market.
• Perform keyword research and map keywords to pages with correct search intent.
• Build content around topic clusters and a pillar-page structure to grow authority.
• Write localized, empathetic copy using Filipino terms and currency.
• Optimize titles, meta descriptions, URLs, headings, and internal links; apply on-page SEO best practices.
• Maintain and refresh existing content to keep it accurate and ranking.
• Create content structured for AI search visibility and FAQs; cite credible sources.
• Collaborate with product, legal/compliance, and editorial teams; monitor performance with GSC/GA4.

Skills

SEO content writing

Content strategy

Editorial judgment

Research proficiency

Communication

Education

Bachelor's degree

Tools

WordPress

Webflow

Google Search Console

GA4

Ahrefs

Semrush

Schema markup

Job description

Key Responsibilities

A. SEO Content Writing

• Research and write SEO-optimized articles, pillar pages, landing pages, and FAQs around debt consolidation, debt management, and personal-finance topics relevant to the Philippines.
• Perform keyword research (primary, secondary, long-tail) and map keywords to the right page and search intent (informational, commercial, transactional).
• Build content around topic clusters and a pillar-page structure to grow topical authority.
• Write clear, accurate, empathetic copy localized for Filipino readers, using local terms (e.g., utang, sweldo, online lending/pinoy lending apps), peso figures, and culturally relevant examples.
• Optimize titles, meta descriptions, URL slugs, headings (H1–H3), and internal links for every piece.
• Apply on-page SEO best practices: keyword placement, readability, image alt text, and structured data/schema where relevant.
• Maintain and update existing content to keep it accurate, fresh, and ranking (content refresh).

B. AEO/GEO (AI Search Visibility)

• Write content structured for AI answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity): direct answers in the first 40–60 words of a section, clear question-based headings, and self-contained passages that can be quoted on their own.
• Build FAQ, comparison, and how-to formats that answer real user questions, including conversational and long-tail prompts.
• Strengthen E-E-A-T signals: cite credible sources (BSP, SEC, CIC, government data), add author/reviewer attribution, and keep facts, figures, and dates verifiable.
• Keep brand and product facts (what FLIN is, how it works, who it helps) consistent across all pages so AI models describe FLIN accurately.
• Monitor how FLIN appears in AI answers for priority prompts and recommend content updates to close citation gaps.

C. Content Quality & Compliance

• Ensure all financial content is accurate, compliant with Philippine regulations, and free of misleading claims about loans, interest rates, or debt outcomes.
• Collaborate with product, legal/compliance, and customer-facing teams to validate information before publishing.
• Follow FLIN's brand voice and editorial guidelines; contribute to improving them over time.

D. Performance & Reporting

• Track content performance using Google Search Console, GA4, and SEO tools (e.g., Ahrefs/Semrush).
• Analyze rankings, traffic, CTR, and conversions to identify what to create, update, merge, or remove.
• Propose new content opportunities based on keyword gaps, competitor analysis, and search/AI trends.

Required Qualifications

• Bachelor's degree from a reputable university.
• 2–3 years of experience in SEO content writing or digital content marketing
• Proven portfolio of published articles that rank on Google
• Hands‑on experience with keyword research and on‑page optimization
• Understanding of AEO/GEO and how content gets surfaced or cited in AI-generated answers

Preferred:

• Experience writing for finance, fintech, banking, or other YMYL (Your Money Your Life) industries
• Experience in startup or fast‑paced environments
• Familiarity with CMS platforms (e.g., WordPress, Webflow)
• Basic understanding of technical SEO (indexing, crawlability, site structure)

Technical & Analytical

• Proficient in Google Search Console and GA4
• Experience with SEO tools (Ahrefs, Semrush, or similar)
• Familiar with schema markup and structured data basics
• Comfortable using AI tools responsibly in research and drafting, with strong editing and fact‑checking judgment
• Data‑aware mindset: able to turn performance data into content decisions

Ability to commute/relocate:

• Makati: Reliably commute or planning to relocate before starting work