SEO Writer

IGO Digital Technology Inc.; Taguig; Hybrid; PHP 446,000 - 670,000; Full time

Job summary

IGO Digital Technology Inc. is seeking an SEO Writer to produce high-quality, SEO-optimized content that boosts search visibility and organic traffic. You will turn keyword insights into valuable content and collaborate with editors and technical teams to improve engagement.

Ideal candidates have strong SEO knowledge and excellent writing and research skills, with the ability to apply E-E-A-T principles and stay updated on industry trends.

Qualifications

• Proven ability to write clear, engaging, and SEO-friendly content.
• Experience with keyword research and content optimization.
• Familiarity with SEO tools and performance metrics.
• Ability to translate search intent into valuable content.

Responsibilities

• Research and create SEO-optimized content based on keyword strategy, search intent, and business goals.
• Write high-quality articles, landing pages, and evergreen content aligned with Google ranking guidelines.
• Conduct keyword research and competitor/SERP analysis to identify content opportunities and gaps.
• Optimize on-page SEO elements, including title tags, meta descriptions, headings, internal links, and URL structure.
• Update, expand, and consolidate existing content to improve rankings, organic traffic, and content quality.
• Ensure content is original, accurate, engaging, readable, and free from keyword stuffing or low-quality practices.
• Collaborate with SEO specialists, editors, and technical teams to support SEO and content strategies.
• Apply content quality principles related to E-E-A-T, search intent, and user experience.
• Monitor content performance, including rankings, traffic, and engagement, and recommend optimization opportunities.
• Stay updated on Google algorithm updates, SEO best practices, and content trends.

Skills

SEO fundamentals

Keyword research

Content writing

On-page optimization

Competitor/SERP analysis

Content strategy

Research skills

Collaboration with editors/teams

Adaptability to algorithm updates

Tools

Ahrefs

SEMrush

Google Keyword Planner

Google Search Console

Job description

About the role

We are looking for an SEO Writer who can create high-quality, SEO-optimized content that improves search visibility, organic traffic, and user engagement. The ideal candidate has strong SEO knowledge, excellent writing and research skills, and the ability to turn keyword and search-intent insights into valuable content.

Key responsibilities

• Research and create SEO-optimized content based on keyword strategy, search intent, and business goals.

• Write high-quality articles, landing pages, and evergreen content aligned with Google ranking guidelines.

• Conduct keyword research and competitor/SERP analysis to identify content opportunities and gaps.

• Optimize on-page SEO elements, including title tags, meta descriptions, headings, internal links, and URL structure.

• Update, expand, and consolidate existing content to improve rankings, organic traffic, and content quality.

• Ensure content is original, accurate, engaging, readable, and free from keyword stuffing or low-quality practices.

• Collaborate with SEO specialists, editors, and technical teams to support SEO and content strategies.

• Apply content quality principles related to E-E-A-T, search intent, and user experience.

• Monitor content performance, including rankings, traffic, and engagement, and recommend optimization opportunities.

• Stay updated on Google algorithm updates, SEO best practices, and content trends.

About you

• Strong understanding of SEO fundamentals, including keyword research, search intent, and on-page optimization.

• Excellent writing skills with the ability to create clear, engaging, and search-friendly content.

• Proficiency in keyword research tools such as Ahrefs, SEMrush, Google Keyword Planner, or similar platforms.

• Solid knowledge of on-page SEO, including title tags, meta descriptions, headings, internal linking, and content structure.

• Ability to analyze competitors and SERPs to identify content gaps and ranking opportunities.

• Experience optimizing existing content to improve rankings, traffic, and overall quality.

• Basic knowledge of Google Search Console and SEO performance metrics.

• Familiarity with E-E-A-T and Google's content quality guidelines.

• Strong research skills with a focus on accuracy, relevance, and originality.

• Ability to work effectively with editors, SEO specialists, and technical teams.