Senior User Acquisition Manager

Ruby Labs Ltd; España; Hybrid; PHP 4,305,043 - 5,535,055; Part time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor Agreement

Job summary

Ruby Labs Ltd is seeking a Senior User Acquisition Manager to lead and scale mobile app user acquisition strategies focused on the Google ecosystem. The role includes managing ad campaigns across platforms, optimizing performance and driving key KPIs.

The ideal candidate has at least 2 years of experience in performance marketing, strong analytical skills, and is familiar with budget management of $500K or more. The position offers a remote work environment and unlimited PTO for a healthy work-life balance.

Qualifications

• 2+ years experience in performance marketing or user acquisition on Google.
• Experience managing monthly budgets over $500K.
• Deep knowledge of key performance metrics like CPM, CTR, and CPA.
• Strong experience with web funnels and mobile acquisition strategies.
• Intermediate English proficiency or higher.

Responsibilities

• Manage and optimize ad campaigns across Google.
• Drive performance based on key KPIs.
• Develop and test hypotheses to improve user acquisition.
• Research competitors’ acquisition strategies.

Skills

Performance marketing

User acquisition on Google

Analytical mindset

Budget management

Funnel optimization

Mixpanel

Tableau

English proficiency

Tools

Google Ad platforms

Analytics platforms

AppsFlyer

Job description

About the role

We’re looking for a Senior User Acquisition Manager focused on the Google ecosystem (Search, Display, Demand Gen, and more) to lead and scale our mobile app. You’ll own and optimize performance across our mobile acquisition strategy, partnering closely with the product team.

Key Responsibilities

• Manage, scale, and optimize ad campaigns across Google Search, Demand Gen, Display.

• Drive performance across key KPIs: ROAS, CPA, Spend, CTR, and more.

• Own budgets and make data-driven budget allocation decisions.

• Develop and test hypotheses to improve user acquisition across the funnel.

• Research competitors’ acquisition strategies, creatives, and channels.

• Participate in creative brainstorming to continuously push performance forward.

Qualifications

• 2+ year experience in performance marketing / user acquisition on Google.

• Experience managing $500K+ monthly budgets.

• Deep knowledge of key performance metrics: CPM, CTR, CPC, CPA, ROAS, LTV, CAC, Churn, Retention.

• Strong experience with web funnels & mobile acquisition strategies.

• Familiarity with analytics platforms like Mixpanel, Tableau, Omni, AppsFlyer.

• Strong analytical mindset and structured problem-solving skills.

• Ability to generate and validate creative hypotheses.

• Intermediate English proficiency or higher.

Nice to have

• Experience with platforms like Meta, Snap, TikTok or others.

• Hands‑on experience with Google UAC for app install campaigns.

• B2C Subscription apps

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well‑being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company‑provided MacBook: Experience seamless productivity with top‑notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt