Senior SEO Consultant - Link Building

X/O Digital; Philippines; On-site; PHP 3,743,000 - 5,614,000; Full time

Job summary

X/O Digital, a Sydney-based digital marketing agency, is seeking a senior SEO professional to own backlink acquisition across client accounts. This remote, full-time role focuses on end-to-end link building, from prospecting and outreach to placement, tracking and reporting.

As the foundation of our SEO team, the position offers growth into department leadership as we scale. You will work across solar, renewable energy, manufacturing and professional services clients, building quality links

Qualifications

• 5+ years of hands-on link building with SEO knowledge.
• Experience building backlinks for Australian websites.
• Proven track record of acquiring quality backlinks at scale.
• Established relationships with link vendors and guest post networks.

Responsibilities

• Own the backlink acquisition process across client accounts from strategy to placement.
• Build and manage citation profiles for local SEO clients.
• Run guest post campaigns: prospecting, vetting sites, placements, content requirements.
• Use link networks and vendors to procure quality links.
• Vet link opportunities for traffic, relevance, authority, spam signals.
• Develop repeatable workflows to scale with clients.
• Track and report on link acquisition and domain growth.
• Coordinate with content team on anchor text strategy and assets.
• Stay updated on Google algorithms and link schemes to avoid risk.

Skills

Backlink building

SEO knowledge

Prospecting

Outreach

Reporting

Communication

Project management

Tools

Ahrefs

WordPress

Google Analytics

Job description

Location: Remote Type: Full-time Reports to: Head of Digital

About the role

We're a Sydney-based digital marketing agency working with clients across solar, renewable energy, manufacturing and professional services. SEO is a growing part of our service offering and we need someone to own one of its most important components: link building.

This is a senior, hands-on role focused specifically on backlink acquisition and citation building across multiple client accounts. You'll run the entire process end to end, from prospecting and outreach through to placement, tracking and reporting.

This role is the foundation of our SEO department. As the department grows, this position is designed to progress into an SEO management role for the right person. We're looking for someone who wants to build something, not just fill a seat.

What you'll do

• Own the backlink acquisition process across all client accounts, from strategy through to placement
• Build and manage citation profiles for local SEO clients, including audits, cleanup and new submissions
• Run guest post campaigns: prospecting, vetting sites, negotiating placements and managing content requirements
• Use existing link building networks, marketplaces and vendor relationships to procure quality links efficiently
• Vet link opportunities properly: traffic, relevance, authority metrics, spam signals and outbound link profiles
• Build and document repeatable workflows so the process scales as we add clients
• Track and report on link acquisition, referring domain growth and impact on rankings
• Coordinate with our content team on anchor text strategy and linkable assets
• Stay across Google algorithm updates and link scheme guidelines so we never put a client at risk

What we're looking for

• 5+ years of hands-on link building experience, backed by strong overall SEO knowledge
• Experience building backlinks specifically for Australian websites, including familiarity with Australian publishers, directories and link sources
• A proven track record of acquiring quality backlinks at scale, ideally across multiple clients or sites
• Established relationships with link vendors, guest post networks or publisher contacts, and the judgement to know which ones are worth using
• A documented, repeatable process for prospecting, outreach and quality control
• Strong working knowledge of Ahrefs (or equivalent) for prospecting, competitor gap analysis and link monitoring
• Experience with citation building and local SEO fundamentals
• The ability to spot a bad link before it becomes a problem: PBNs, link farms, irrelevant placements and inflated metrics
• Clear written communication for outreach and client reporting

Nice to have:

• Broader SEO skills: on-page, technical audits, content strategy
• Experience in an agency environment managing multiple accounts
• Familiarity with WordPress
• Experience managing or mentoring junior SEO staff

Why this role

• Genuine growth path. This role is built to lead into SEO department management as we scale. You'll help shape how the department runs from day one.
• Autonomy. You own the process. We care about results and quality, not micromanagement.
• Variety. Multiple clients across different industries, so the work stays interesting.
• A team that ships. We move fast, use good tools and don't tolerate busywork.