Senior Real Estate Digital Marketing Leader

Chroma Hospitality, Inc.; Manila; On-site; PHP 1,500,000 - 1,900,000; Full time

Job summary

FILINVEST LAND, INC. is seeking a Senior Marketing Manager to drive their digital transformation in real estate marketing. The role leads end-to-end digital strategies, including social media, paid campaigns, and web lead optimization, with a focus on innovation, creativity, and data-driven decision making.

You will collaborate with Sales, Project Development, Brand teams, and CRM to convert inquiries into leads and conversions, while monitoring KPIs and staying ahead of Philippine market trends.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy tailored to real estate markets.
• Partner with Sales, Project Development, and Brand to design campaigns.
• Champion digital best practices and new technologies.
• Build and manage social media strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn.
• Oversee daily content creation, posting, and community engagement.
• Develop a strong brand voice across digital touchpoints.
• Plan and manage paid campaigns (Facebook Ads, Google Ads, YouTube, TikTok).
• Track and optimize campaign performance for ROI and lead quality.
• Work with developers and designers to improve web experiences.
• Coordinate with CRM to connect campaigns with lead nurturing.
• Measure KPIs: reach, engagement, CPL, conversions.
• Present performance reports with actionable insights.
• Stay updated on Philippine market digital trends.

Tools

Facebook Ads

Google Ads

YouTube Ads

TikTok Ads

Job description

FILINVEST LAND, INC. is seeking a Senior Marketing Manager to drive their digital transformation in real estate marketing. The role leads end-to-end digital strategies, including social media, paid campaigns, and web lead optimization, with a focus on innovation, creativity, and data-driven decision making.

You will collaborate with Sales, Project Development, Brand teams, and CRM to convert inquiries into leads and conversions, while monitoring KPIs and staying ahead of Philippine market trends.