Senior Media Analyst

VaynerX; Manila; On-site; PHP 1,823,708 - 3,039,513; Full time

Job summary

VaynerX in Manila is looking for a media strategist to oversee paid social platforms and optimize campaign performance. You will work with a team of media talents, ensuring that client goals are met through effective strategy implementation and timely reporting.

The ideal candidate possesses over 3 years of agency experience, advanced Excel skills, and thrives in a fast-paced setting. The role requires a detail-oriented individual with strong interpersonal skills willing to contribute to innovative solutions.

Qualifications

• 3+ years of experience from a media advertising agency.
• Comfortable in dynamic, fast-paced environments.
• Ability to communicate effectively at all levels.

Responsibilities

• Manage campaigns within paid social platforms.
• Oversee performance monitoring and reporting.
• Negotiate media costs with partners.

Skills

Online and offline planning and buying experience

Advanced skills in Excel (pivot tables, macros)

Detail-oriented and organizational skills

Strong interpersonal skills

Innovative problem-solving

Job description

This exciting opportunity will allow you to work independently while collaborating with our strong force of 10+ media talents across APAC.

Here’s where you come in.

• Place campaigns within paid social platforms and manage the ongoing real‑time optimization of live media to ensure client goals are met and/or exceeded.
• Assist with the monitoring and reporting of social listening, including query and keyword cleaning.
• Collaborate with the team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.
• Monitor campaigns for performance and ensure campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
• Create and present client‑facing campaign reporting by pacing reports, campaign build, ad‑hoc analysis, and high‑touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights from the campaign reports to optimize performance.
• Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
• Oversee Media Analysts bandwidth assisting in the training and development of new and existing Media Analysts on the team.
• Ensure brand safety guidelines and prevent fraudulent digital impressions.
• Manage and accounts for the total utility and quality of standard reports.
• Ensure that platform best practices are met and new functionalities are vetted and used where appropriate.
• Facilitate and plan direct buy campaigns with digital publishers.
• Analyze and generate cross‑platform reports while monitoring direct buy campaigns for performance.
• Summarize media spends and fill out billing.
• Negotiate media cost with partners.
• Create partner IOs and work with legal.

Your Experience and “Nice To Haves”

• 3+ years of online and offline planning and buying experience from a media advertising agency.
• Advanced skills in Excel including pivot tables and macros.
• Adept and comfortable working through frequent change in a dynamic, fast‑paced environment.
• Detail‑oriented with excellent organizational, prioritization, and multitasking skills.
• A team player with a positive attitude and strong interpersonal skills.
• Diverse communicator to all levels within the organization.
• Thrives in a company of good people.
• Think logically even under pressure and come up with innovative solutions to problems.
• A genuine belief in bringing your full self to what you do everyday, seeing “work” as a calling and a passion.