Senior Marketing Specialist

LANDinc; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

LANDinc in Manila (Makati) is seeking a Senior Marketing Specialist to drive digital marketing and brand promotion for landscape architecture, urban design, and environmental planning. You will collaborate with international offices and coordinate with internal teams to deliver compelling content and campaigns.

Based onsite in the Makati area, you will manage content, campaigns, and AI-assisted analytics while maintaining brand consistency across local and global markets.

Qualifications

• Bachelor’s degree in Marketing or equivalent.
• Minimum of 7 years of experience in marketing, digital marketing, and communications.
• Strong understanding of digital channels and social media platforms.
• Experience coordinating with graphic designers and PR consultants.
• Interest in using AI-powered tools for content creation and analytics, with a willingness to learn.
• Excellent written and verbal communication skills in English.
• Highly organized with ability to manage multiple priorities and deadlines.
• Proficiency in Microsoft Office; familiarity with Adobe Creative Suite is an advantage.
• Ability to collaborate effectively with local and international teams.
• Strong attention to detail and commitment to high-quality work.

Responsibilities

• Plan, execute, and support digital marketing initiatives across website, email, and social media.
• Manage and update website content including project pages, news, and blogs.
• Coordinate digital content calendars aligned with campaigns and firm announcements.
• Track digital performance and assist with analytics and AI-assisted reporting.
• Manage day-to-day social media activities: planning, scheduling, posting, monitoring.
• Develop engaging captions and content aligned with brand voice and storytelling.
• Monitor engagement and respond to comments or elevate as needed.
• Collaborate with graphic designers and PR consultants to produce marketing materials.
• Ensure consistency of messaging and visual identity across all channels.
• Coordinate with photographers, videographers, printers, and external vendors.

Skills

English proficiency

Communication

Organization

Collaboration

AI tools interest

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Microsoft Office

Job description

LANDinc is a leader in urban design, landscape architecture, and environmental planning. Partnering with forward-thinking clients, we create remarkable spaces that deliver innovative, lasting solutions to the challenges of an ever-changing world.

With headquarters in Canada and studios across Singapore, the Philippines, and Malaysia, our internationally connected team shapes bold, sustainable environments throughout North America, Asia, and MENA.

We are seeking a Senior Marketing Specialist to join our expanding Manila team. In this role, you’ll collaborate with our international offices on a wide range of projects, from public parks and urban spaces to waterfronts and large-scale developments, gaining valuable experience while contributing to impactful design work across the globe.

Purpose of Position

The Sr. Marketing Specialist is responsible for executing and supporting LANDinc’s marketing and communications initiatives, with a focus on digital marketing, social media, and brand promotion. Based in the Makati area, this role works closely with internal teams and external partners to develop and deliver marketing content that showcases the firm’s work in landscape architecture, architecture, and urban design, and strengthens LANDinc’s brand presence locally and internationally.

The role encourages the use of AI-powered tools to support content development, organization, and efficiency, and values individuals who are curious, adaptable, and eager to learn new technologies as part of their professional growth.

This is a full-time, onsite position based at LANDinc’s office in the Makati Area, Philippines.

Two work shifts are available

• Day Shift: 9:00 AM – 6:00 PM (Singapore Time)
• Night Shift: 9:00 PM – 6:00 AM (Toronto / Canada Time) - Employees assigned to the Night Shift will receive a 10% salary premium

Working hours will primarily align with the selected shift, with flexibility required to coordinate occasionally with international teams.

What You’ll Do

Digital Marketing

• Plan, execute, and support digital marketing initiatives across website, email, and social media platforms
• Manage and update website content, including project pages, news, and blog posts
• Coordinate digital content calendars aligned with marketing campaigns, project launches, and firm announcements
• Track digital performance and assist with basic analytics and reporting, including insights supported by AI-enabled tools

Social Media

• Manage day-to-day social media activities, including content planning, scheduling, posting, and monitoring
• Develop engaging social media captions and content aligned with brand voice and design storytelling, with the support of AI tools where appropriate
• Monitor engagement, comments, and messages; respond or elevate as appropriate
• Track and report on social media performance and engagement metrics
• Stay informed on social media trends, best practices, and emerging tools, including AI-driven platform features

Coordination with Graphic Design & Public Relations

• Coordinate closely with graphic designers to develop high-quality visual content and marketing materials
• Work with public relations consultants to support media outreach, press releases, and publication submissions
• Assist in preparing content for awards, publications, and media features
• Ensure consistency of messaging and visual identity across all marketing and PR materials

Collaboration & General Marketing

• Collaborate with landscape architects, architects, urban designers, and project teams to gather project information, visuals, and narratives
• Coordinate with photographers, videographers, printers, and other external vendors
• Maintain organized digital asset libraries, image databases, and marketing files
• Ensure brand consistency, quality, and attention to detail across all marketing deliverables
• Demonstrate a willingness to learn, adopt, and responsibly use AI tools to improve workflow efficiency and content quality
• Perform other marketing-related duties as assigned

What You Bring

• Bachelor’s degree in Marketing
• Minimum of 7 years of experience in marketing, digital marketing, and communications
• Strong understanding of digital marketing channels and social media platforms
• Experience coordinating with graphic designers and public relations consultants
• Interest in using AI-powered tools for content creation, organization, and analytics, with a willingness to continuously learn
• Excellent written and verbal communication skills in English
• Highly organized with the ability to manage multiple priorities and deadlines
• Proficiency in Microsoft Office; familiarity with Adobe Creative Suite is an advantage
• Ability to collaborate effectively with local and international teams
• Strong attention to detail and commitment to high-quality work