Senior Marketing Automation Lead

Copeland; Manila; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

Copeland is seeking a Senior Marketing Automation Specialist to design, execute, and optimize email marketing campaigns within Salesforce Marketing Cloud. The role requires hands-on expertise in Journey Builder, Automation Studio, SQL, AmpScript, and proper QA testing, collaborating with Marketing, Sales, and CRM teams.

The ideal candidate will lead multi-project marketing automation initiatives, drive audience segmentation and personalized content, and continuously improve campaign performance

Qualifications

• Bachelor’s degree in a related field.
• 4+ years of hands-on Salesforce Marketing Cloud Engagement experience.
• Proven experience with Journey Builder, Automation Studio, SQL, AmpScript, Contact Builder, and CRM integration.
• Strong communication, collaboration and interpersonal skills.
• Experience with email testing and deployment validation using Litmus or equivalent.

Responsibilities

• Develop, test, deploy, and optimize email campaigns using Litmus and Salesforce Marketing Cloud.
• Build and maintain forms, landing pages, audience segments, and automated journeys.
• Configure Journey Builder programs and Automation Studio workflows.
• Write SQL queries to support segmentation, automation, and reporting.
• Develop personalized content using AmpScript.
• Perform QA testing and deployment readiness reviews.
• Troubleshoot issues across campaigns, data, and personalization.
• Translate business requirements into effective automation solutions.
• Support process improvements and marketing automation best practices.
• Manage multiple projects with accuracy and execution quality.

Skills

Strong communication

Project management

Team collaboration

Growth mindset

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, Information Systems, Computer Science, or related field

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

SQL

AmpScript

Contact Builder

Salesforce CRM integration

Quality assurance testing

Job description

Job Description:

About Us

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!

Position Summary

The Senior Marketing Automation Specialist is responsible for the development, execution, optimization, and quality assurance of email marketing campaigns, audience segmentation, forms, landing pages, and automated audience journeys within Salesforce Marketing Cloud.

This is a senior-level, hands-on execution role requiring advanced expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, SQL, and AmpScript. The ideal candidate can independently build, troubleshoot, and optimize marketing automation solutions while ensuring accuracy, scalability, and alignment with business requirements.

This role partners closely with Marketing, Sales, CRM, and business stakeholders to deliver high-quality marketing programs and audience experiences. Strong communication, organization, and stakeholder engagement skills are essential, as the role manages multiple priorities while maintaining operational excellence.

We are looking for someone who combines strong technical expertise with a growth mindset. The ideal candidate is a continuous learner who embraces innovation, brings forward creative ideas, and proactively identifies opportunities to improve campaign performance, efficiency, and customer engagement.

Key Responsibilities

• Develop, test, deploy, and optimize email campaigns using Litmus and Salesforce Marketing Cloud.
• Build and maintain forms, landing pages, audience segments, and automated audience journeys.
• Configure, maintain, and optimize Journey Builder programs and Automation Studio workflows.
• Write and maintain SQL queries to support audience segmentation, automation, and reporting.
• Develop personalized and dynamic content using AmpScript.
• Perform quality assurance testing, validation, and deployment readiness reviews.
• Troubleshoot campaign, automation, segmentation, data, and personalization issues.
• Partner with stakeholders to translate business requirements into effective marketing automation solutions.
• Support process improvement initiatives and marketing automation best practices.
• Manage multiple projects while maintaining high standards of accuracy and execution quality.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, Information Systems, Computer Science, or a related field.
• Must have 4+ years of hands-on experience with enterprise-level Salesforce Marketing Cloud Engagement focused on developing and deploying email campaigns, audience journeys, forms, and landing pages.
• Must have proven experience with Journey Builder, Automation Studio, SQL, AmpScript, Contact Builder, Salesforce CRM integration, and quality assurance testing.
• Must have strong communication, collaboration and interpersonal skills.
• Experience with email testing, quality assurance, and deployment validation using Litmus or similar testing platforms.
• Proven ability to independently build, troubleshoot, optimize, and execute complex marketing automation solutions.
• Strong understanding of email marketing best practices, audience journey execution, segmentation, personalization, and quality assurance.
• Strong organizational, analytical, troubleshooting, and problem-solving skills.
• Demonstrated curiosity, continuous learning mindset, and commitment to process improvement.
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Preferred Experience and Qualifications

• Experience supporting lead generation and lead capture initiatives, including LinkedIn Lead Gen Forms, Meta Lead Ads, and other digital lead acquisition platforms.
• Experience integrating marketing technologies and business systems using APIs, webhooks, Zapier, or similar integration tools.
• Experience integrating digital lead sources with Salesforce CRM, Salesforce Marketing Cloud, or other marketing automation platforms.
• Knowledge of lead management, lead routing, campaign attribution, and customer lifecycle marketing processes.
• Experience supporting global marketing programs, multi-region campaigns, and cross-functional stakeholder teams.
• Salesforce Marketing Cloud Email Specialist and/or Administrator Certification preferred.
• Familiarity with project management tools.
• General usage of AI functionality (CoPilot, Claude, etc.)

Additional Information

• Collaborative team culture with exposure to global stakeholders and enterprise-scale marketing programs.
• Opportunities for continuous learning, professional development, and Salesforce ecosystem skill advancement.
• Ability to contribute ideas, drive process improvements, and help shape marketing automation best practices.

Our Commitment to Our People

Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.

Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.

Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

Together, we have the opportunity - and the power - to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!

Our Commitment to Inclusion & Belonging

At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.

Equal Opportunity Employer

Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

Requirements: