Senior Manager, Digital Creative

Hammerjack Pty Ltd; Philippines; On-site; PHP 1,500,000 - 3,500,000; Full time

Job summary

Hammerjack Pty Ltd is looking for a Digital Creative Director to shape the vision across Solaire's digital touchpoints. You will lead hands-on execution, set craft standards, and govern brand identity with cross‑channel consistency.

The role requires a proven senior creative leader with a portfolio across websites, social, email, and campaigns, balancing premium craft with performance. You will mentor a diverse team, collaborate with partners, and drive AI‑assisted tools to accelerate production

Qualifications

• 10–12+ years in digital creative or related fields with 5+ years in senior leadership.
• Strong portfolio across websites, social, email, campaigns, motion, and design systems.
• Advanced craft in layout, typography, motion, and design systems.
• Proficiency in Adobe Creative Suite; ability to integrate AI tools into workflows.
• Background in hospitality, entertainment, gaming, or premium brands preferred.

Responsibilities

• Define and evangelize digital creative vision and design language across channels.
• Personally art direct and execute high-priority digital work; elevate quality before release.
• Oversee creative development across websites, social, email, and campaigns for consistency.
• Lead, mentor, and develop the digital creative team and external partners.
• Govern brand consistency, design systems, and compliance across channels.
• Collaborate with analytics to evaluate performance and iteratively improve creatives.

Skills

Creative leadership

Art direction

Brand design

Typography

Motion design

AI tool integration

Tools

Adobe Creative Suite

AI-assisted design tools

Job description

Digital Creative Vision and Direction

• Define and evangelize the digital creative vision and design language across Solaire's website, social, email, paid digital, and in-property digital touchpoints.
• Translate brand and business strategy into a cohesive digital creative direction that scales consistently across channels and properties.
• Set the creative bar for the digital team, personally reviewing and elevating work before it reaches senior management or goes live.

Hands-On Creative Execution

• Personally art direct and execute high-priority or flagship digital creative—design, layout, motion, and animation—rather than delegating exclusively to the team.
• Set the standard for craft (typography, composition, motion, systems) through personal execution as much as through direction and critique.
• Use and adapt AI-assisted design, editing, and animation tools to raise creative quality and speed up production across the digital creative function.

Cross-Channel Digital Creative Development

• Oversee creative development across websites, paid and organic social media, email, digital campaigns, and in-property digital screens, ensuring a consistent brand experience.
• Partner with other creative leads to align social-first content with the broader digital creative system.
• Identify opportunities to unify or repurpose creative assets efficiently across digital touchpoints without diluting channel-specific relevance.

Creative Team Leadership and Development

• Lead, mentor, and develop the digital creative bench, including the Manager – Social Creative, designers, and multimedia resources.
• Set priorities, quality expectations, and growth paths for direct reports, building a culture of craft, speed, and accountability.
• Manage and evaluate external agency and freelance partners engaged on digital creative work.

Brand Governance and Quality Control

• Serve as the senior gatekeeper for digital brand consistency, tone, and visual identity across all channels and campaigns.
• Establish and maintain digital design systems, templates, and creative guidelines that scale across teams and agencies.
• Ensure all digital creative complies with brand, legal, and responsible gaming standards before release.

Performance-Driven Creative Optimization

• Work with Digital Marketing and Analytics to evaluate how digital creative performs across channels, and translate
• insights into sharper creative direction.
• Champion testing and iteration of creative concepts, formats, and messaging to continuously improve digital performance.
• Balance premium brand craft with performance accountability across paid and owned digital channels.

Qualifications

• 10–12+ years of experience in digital creative, advertising, brand design, or related fields, with 5+ years in Creative Director, Associate Creative Director, or equivalent senior creative leadership roles.
• Exceptional portfolio demonstrating art direction and hands-on execution across websites, social media, digital campaigns, email, motion, and other digital touchpoints.
• Strong art, design, or visual communication foundation, with advanced craft in layout, typography, motion, visual design, and design systems.
• Advanced proficiency in Adobe Creative Suite or equivalent, with the ability to integrate AI-assisted creative tools into design, editing, and animation workflows.
• Background in hospitality, entertainment, gaming, luxury, lifestyle, or premium consumer brands is preferred.