Senior Local SEO & CRM Lead — Multi-Venue Growth

Hunt St; Manila; On-site; PHP 1,553,000 - 2,154,000; Full time

Job summary

Hunt St is seeking a Senior SEO & CRM Manager to own how the group’s venues are discovered online, converted into bookings, and nurtured via CRM campaigns across multiple venues and brands.

This is a remote, independent contractor role for Philippines-based candidates, with hands-on ownership of local SEO, structured data, CRM execution, and performance reporting, while maintaining a healthy overlap with Sydney business hours.

Qualifications

• Minimum 5 years of hands-on local SEO experience, preferably across multiple locations or sites.
• Proven experience managing SEO for multi-location businesses. Multi-site experience is more important than agency experience.
• Strong hands-on knowledge of structured data and schema markup, including LocalBusiness, Hotel, and Event schema.
• Experience building and optimising website pages through a CMS.
• Proven experience with email marketing and/or CRM platforms, including campaign creation and deployment.
• Experience managing and responding to reviews at scale.
• Strong understanding of local SEO, Google Business Profiles, NAP consistency, listings, and local search optimisation.
• Ability to work independently from business objectives and context rather than requiring step-by-step briefs.
• Comfortable balancing strategic thinking with hands-on execution.
• Strong analytical and reporting skills with the ability to identify issues and recommend practical solutions.

Responsibilities

• Own and optimize Google Business Profiles across all venues.
• Audit and improve local search visibility across multiple Sydney locations.
• Maintain accurate business listings, NAP consistency, and local citations.
• Implement and maintain structured data/schema markup, including LocalBusiness, Hotel, and Events
• Monitor emerging AI search visibility and identify opportunities to improve discoverability.
• Manage review responses across venues, ensuring responses are handled within 72 hours.
• Develop and manage UTMs, unique URLs, and QR tracking to measure local activity.
• Build and optimize 60+ function room and accommodation pages across the group's venues.
• Manage CMS page creation, updates, and optimisation.
• Improve enquiry and booking pathways to increase conversion.
• Monitor page performance, redirects, and technical SEO requirements.
• Identify opportunities to improve venue, accommodation, event, and function-room pages.
• Import, clean, organise, and segment approximately 10,000 existing customer records.
• Manage CRM platform administration and configuration.
• Build and send email and SMS campaigns.
• Track engagement, redemptions, and campaign performance.
• Develop reporting to understand customer behaviour and identify opportunities for repeat visits.
• Provide monthly digital performance reporting for each venue.
• Monitor discoverability, traffic, enquiries, bookings, reviews, CRM engagement, and other relevant metrics.
• Identify performance gaps and proactively recommend improvements.
• Work closely with the onshore Creative Lead and Group Brand, Marketing & Strategy Manager.

Skills

Local SEO

Multi-location SEO

Structured data

CMS management

Email marketing

CRM campaigns

Review management

Analytics & reporting

Tools

Google Business Profiles

CRM platforms

Job description

Hunt St is seeking a Senior SEO & CRM Manager to own how the group’s venues are discovered online, converted into bookings, and nurtured via CRM campaigns across multiple venues and brands.

This is a remote, independent contractor role for Philippines-based candidates, with hands-on ownership of local SEO, structured data, CRM execution, and performance reporting, while maintaining a healthy overlap with Sydney business hours.