Senior Graphic Designer & Illustrator

Private Advertiser; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Private Advertiser in Cebu City is seeking a senior graphic designer to craft original visual concepts for campaigns, product launches, ecommerce, social media and brand initiatives.

You will translate briefs into distinctive visual ideas, develop brand identity including characters and packaging, and produce assets across Shopify, ads, social, retail and events.

Qualifications

• 5+ years of professional graphic design experience, ideally at Senior Designer level.
• Strong portfolio showing original visual concept development, not just execution.
• Strong character illustration skills and brand consistency across poses and scenes.
• Solid experience in packaging design, including dielines and production artwork.
• Proficiency with Illustrator and Photoshop; experience with InDesign, Figma or AE is advantageous.

Responsibilities

• Develop strong, original visual concepts for campaigns, product launches, ecommerce, social media and brand initiatives.
• Translate brand strategy, customer insights and business objectives into distinctive visual ideas and polished design execution.
• Create high-quality assets across Shopify, paid advertising, social media, retail, events and customer communications.
• Develop and evolve the brands visual identity, including its six branded characters and recurring visual systems.
• Design packaging balancing aesthetics, customer experience and production practicality, including dielines and production artwork.
• Create campaign and performance creative for Meta, TikTok, Google and other digital channels with multiple variations.

Skills

Senior designer level

Strong portfolio

Character illustration

Brand concept development

Visual identity

Attention to detail

Tools

Adobe Illustrator

Adobe Photoshop

InDesign

Figma

After Effects

Job description

This is a senior-level design role combining original creative thinking, strong visual execution, character illustration and practical packaging experience. You will develop strong, original visual concepts for campaigns, product launches, ecommerce, social media and brand initiatives. This is not a production-only design role — you will turn rough briefs or business objectives into distinctive visual concepts, not simply follow instructions. You will work closely with the team across campaigns, packaging, ecommerce, social media, retail and brand-building projects.

Key responsibilities

Develop strong, original visual concepts for campaigns, product launches, ecommerce, social media and brand initiatives.

Translate brand strategy, customer insights and business objectives into distinctive visual ideas and polished design execution.

Create high-quality assets across Shopify, paid advertising, social media, retail, events and customer communications.

Develop and evolve the brands visual identity, including its six branded characters, illustration style, templates and recurring visual systems.

Design packaging that balances aesthetics, customer experience and production practicality, including dielines, inserts, materials, dimensions and production-ready artwork.

Create campaign and performance creative for Meta, TikTok, Google and other digital channels, including multiple variations for testing.

About you

5+ years of professional graphic design experience, ideally at Senior Designer level.

Strong portfolio showing original visual concept development, not just execution.

Strong character illustration skills, with the ability to keep branded characters visually consistent across poses, expressions and scenes.

Solid experience in packaging design, including dielines, inserts, production artwork and supplier-ready files.

Excellent command of Adobe Illustrator and Photoshop; InDesign, Figma, After Effects or similar tools are advantageous.

Strong attention to detail and ability to take ownership from concept through final execution.