Senior Ecommerce Copywriter: Persuasive D2C Direct Response

Orca Brands; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Orca Brands is seeking a Senior Ecommerce Copywriter in the Philippines who blends classic direct response psychology with modern ecommerce strategy. You will craft high-converting copy across ads, landing pages, emails, and product pages, while shaping product positioning and testing ideas.

The role demands strong analytical skills, a passion for consumer behavior, and a track record of revenue-driven copy for direct-response ecommerce brands.

Qualifications

• Background in direct response copywriting for ecommerce.
• Proven ability to write high-converting copy across multiple channels.
• Ability to simplify complex products into persuasive messaging.

Responsibilities

• Write high-converting advertorials, landing pages, VSL scripts, PDPs, emails, Meta ads, Google ads, and Amazon listings.
• Develop unique product positioning and compelling 'big ideas'.
• Turn complex products into simple, persuasive messaging.
• Conduct customer research, reviews mining, interviews, and competitive analysis.

Skills

Copywriting

Direct response marketing

Ecommerce marketing

Product positioning

Customer psychology

Data-driven testing

Market research

Tools

Meta Ads

Google Ads

Amazon listings

Job description

Orca Brands is seeking a Senior Ecommerce Copywriter in the Philippines who blends classic direct response psychology with modern ecommerce strategy. You will craft high-converting copy across ads, landing pages, emails, and product pages, while shaping product positioning and testing ideas.

The role demands strong analytical skills, a passion for consumer behavior, and a track record of revenue-driven copy for direct-response ecommerce brands.